Creators Strategist

SuperAwesome is an award-winning technology company that powers the youth digital ecosystem, helping brands to meet their audience where they are.

We bring together proprietary advertising and gaming products, audience insights, and compliance capabilities to help build a safer internet for the next generation.

Our technology is trusted by hundreds of brands and creators and enables more effective digital engagement with almost half a billion young people worldwide every month.

As we specialise in reaching under-18 audiences, we have to be as curious, fast-paced, and creative as kids and teens. At SuperAwesome, you’ll be encouraged to own your impact, make your team more awesome, and evolve like a kid as you grow into your role.

At our core is the #SAFam, a community where every voice is valued and diversity is celebrated. We prioritise individuality and foster an inclusive workplace where everyone feels they truly belong.

The Role:

As a Creators Strategist, you will be responsible for driving the presales process by developing comprehensive influencer marketing, gaming, and community strategies for top-tier brands and building strategic relationships with senior decision-makers in the space. In this role, you’ll partner directly with clients to understand their goals and challenges, crafting tailored influencer marketing solutions that align with their brand objectives. You will be the key advisor to clients, leading them through the strategic phase of influencer campaigns, from conceptualization to recommending the right talent for maximum impact. This is a presales-focused role, where you’ll be directly involved in pitching strategies, securing new business, and setting the foundation for successful influencer and community campaigns.

What You’ll Do:

• Data Led Strategy Development: Collaborate with sales and the presales team to develop data driven, tailored influencer marketing and community strategies that align with client business goals, target audiences, and client KPIs for campaign strategies. You will lead the development of strategic proposals that clearly outline brand objectives, tactics, influencer selection, and expected results.
• Client Relationship Building: Build and nurture long-term relationships with senior decision-makers at brands and agencies by networking digitally and off line at industry events and conferences. Partner with Sales to become the key point of contact for clients throughout the presales phase, working to deeply understand their needs and align influencer, gaming and community strategies with their marketing vision.
• Consultative Sales Approach: Collaborate with the other pre-sales teams to deliver persuasive, high-quality, data driven presentations and proposals to potential clients. Present influencer marketing and community solutions, ensuring the client understands the value of your proposed strategies and how they will drive brand growth.
• Talent Sourcing & Recommendation: Use your deep industry knowledge to propose and recommend relevant influencers who align with client KPIs and also SuperAwesome revenue goals. Leverage relationships with talent agents and influencers to ensure the right fit for the campaign vision, partnering with the broader team to ensure margins are met.
• Market Insights & Trend Analysis: Stay on top of emerging trends in influencer marketing, gaming, and digital advertising, using this knowledge to proactively advise clients on the best approaches for staying ahead of the curve in their marketing strategies. Use both data and a lot of time spent watching creator content and immersed in the ecosystem to ensure you’re a true authority in the space.
• Collaboration with Internal Teams: Work closely with internal teams such as creative, analytics, and campaign managers to ensure that the strategies you propose are actionable, data led and align with internal capabilities for successful execution post-sales.
• Pitch Leadership: Lead pitch meetings with clients, delivering engaging presentations, market insights, and influencer marketing/community strategies. You will drive the conversation and position the brand as the best solution for meeting the client’s needs.

Who You Are:

• Experience: 4-5 years of experience in influencer marketing, digital advertising, or related fields, with a proven track record in developing and selling tailored strategies to senior clients in the presales phase.
• Strategic Thinker: Strong strategic mindset with the ability to develop creative, data-driven influencer strategies that deliver measurable results and resonate with clients.
• Client-Facing Expertise: Exceptional relationship-building skills with a proven ability to engage and influence senior decision-makers. You are a trusted advisor who knows how to identify client needs and craft tailored solutions.
• Industry Authority: Deep understanding of the influencer marketing landscape, including trends, platform nuances, and emerging technologies on platforms such as YouTube, IG, TikTok, Pinterest, SnapChat, etc. You can quickly assess a brand’s needs and recommend the best influencers, platforms and tactics to drive success.
• Gaming and Community Knowledge: On top of influencer marketing knowledge, we would love to find someone who has experience with the gaming landscape (Roblox, Fortnite, Minecraft etc) and community platforms where gaming creators can engage with their audience such as Discord. Not essential but a big plus.
• Sales-Driven: Strong sales acumen with a passion for driving new business. You thrive in a presales environment and are motivated by securing strategic partnerships and delivering impactful solutions.
• Data literate: We’re not expecting a scientist but you need to be comfortable looking at and manipulating data to help us make smart recommendations.
• Communication Excellence: Exceptional verbal and written communication skills, with the ability to deliver compelling, clear, and confident presentations to clients and stakeholders.
• Organized and Results-Oriented: Highly organized with the ability to juggle multiple presales opportunities simultaneously. You work well under pressure, ensuring timely and high-quality delivery of all materials and proposals.
• Problem Solver: Proactive with a solutions-oriented mindset, you approach challenges creatively and know how to address client objections or concerns effectively.
• Global Mindset: Ability to advise clients across diverse markets, with an understanding of regional influencer trends and cultural nuances. Fluency in additional languages (e.g., Spanish, French, German) is a plus.

Benefits

• Total compensation potential for NYC: $85k-$115k or for Chicago: $85k-$110k, plus equity
• 20 days holiday 10 public holidays Winter Break.
• Family Leave including 20 weeks of fully paid leave for employees who are Primary Caregivers and 8 weeks of fully paid leave for employees who are Secondary Caregivers.
• 30 day sabbatical for employees who have reached 7 years tenure.
• Medical insurance through Aetna with 100% employer contribution to employee monthly premium plus $2,000 funded HSA. Also, up to 65% employer contribution for family plans.
• Dental & Vision Plans through MetLife, fully funded for you and your family.
• 401k with Vanguard with SA Safe Harbor contribution up to 4%.