Marketing Analyst -Segmentation (Remote)

The Marketing Analyst will be responsible for researching, tracking, and analyzing customer data that provides beneficial insights in guiding the company’s marketing strategy. This role will be responsible for segmenting marketing campaigns, supporting both regional and company-wide initiatives, and working closely with the brand manager to help develop creative strategies that drive results. The Marketing Analyst role involves and provides detailed analysis and reporting on campaign ROI and market segmentation. Key Responsibilities: Conduct market research to identify trends, opportunities, and competitive advantages Utilize marketing analytics tools and software to gather and interpret data Develop recommendations for marketing, product & pricing strategies based off segmentation analysis Monitor and analyze marketing campaigns across various channels (e.g., digital, social media, email, print) Track key metrics such as conversion rates, click-through rates, and ROI to evaluate campaign effectiveness Collect and analyze customer feedback to understand the impact of marketing efforts on customer behavior and satisfaction Prepare detailed reports and presentations on campaign performance, highlighting key insights and recommendations Collaborate cross-functionally with multiple stakeholders, including sales, pricing, finance, customer experience, operations, and other business partners that support the company’s objectives Assist in the development and implementation of marketing strategies and plans Qualifications Bachelor's degree in Marketing, Business, Statistics, or a related field 3 years of proven experience as a Marketing Analyst or similar role  Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Tableau) Excellent communication and presentation skills Ability to work independently and as part of a team Detail-oriented with strong organizational skills Knowledge of marketing principles and best practices