What are the responsibilities and job description for the Digital Marketing Manager position at Support Center?
JOB SUMMARY
The Digital Marketing Manager for Jollibee Group North America is responsible for planning, developing, implementing and managing the overall digital marketing strategies of the Jollibee brand, by identifying trends and insights and optimizing spend and performance based on the insights. This includes recommending new and creative growth strategies through digital marketing, identifying short-term and long-range issues that must be addressed; measuring marketing effectiveness of all digital marketing campaigns and assessing against goals of return of investments (ROI) and key performance indicators (KPIs) and optimizing the online presence across digital touchpoints and executing cut-through digital marketing activities.
S / he is responsible for the sales channels (online ordering, and 3rd Party Aggregators); generating site traffic; managing the brand / s’ presence on social and search platforms; developing a loyalty program and implementing email marketing efforts. Likewise, s / he is responsible for managing, guiding and training digital marketers and other marketing positions in the team.
ESSENTIAL FUNCTIONS
Key Result Area #1 : Sales Channel Management
- Lead
Online Ordering channel management including marketing promotions and menu
optimization.
marketing promotions, offers and campaigns designed to drive sales growth and
new user acquisition through digital ordering channels.
relationship including marketing promotions and innovation partnerships.
agencies and other vendor partners to evaluate end-to-end customer experience
across multiple channels and customer touch points.
Key Result Area #2 : Social
and Search Platform Management
build, and maintain the brand’s social media presence.
the social media calendar, including agency partner relationship for content
creation and channel management.
the Search Engine Optimization (SEO) and Search Engine Marketing (SEM) of the
Jollibee USA and Jollibee Canada websites.
JFC NA (Philippine Brand-Jollibee) presence on independent search and review
platforms (Yelp).
Key Result Area # 3 : Email
Marketing
the expansions of email marketing platform including promotional calendar,
content development and post-evaluation.
COMMON KEY RESULT AREAS
KRA) :
top of the above essential functions, the Digital Marketing Manager will
perform the following key result areas common to all Marketing team members :
Sales Growth
Solid Profitability
Brand Accessibility
Reach and Appeal to a Broader Market
Marketing Capabilities to Support Accelerated Growth
Others
reports, internal support functions and external clients to achieve
desired results related to department’s projects.
brand / units / department.
agreed.
assignments in order to develop one’s self and / or share one’s expertise
resulting to support work efficiencies.
JOB SPECIFICATIONS
Education
Experience
Skills and Essential Traits
success.
manage multiple projects simultaneously.
Analytics)
PowerPoint and analysis in Excel.
Non-Essential Duties and Responsibilities (indicate items to be included)
Other Qualifications
This job description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job. The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job.
If the position requires a college / university degree, it must have been issued by an educational institution accredited by the United States Department of Education. Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company’s purposes.
Reasonable accommodation for people with disabilities maybe requested by calling (626) 369-7118 at least five (5) working days in advance of the scheduled examination / assessment date(s).
THIS JOB IS FOR IMMEDIATE PLACEMENT.
APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA.
This Company is an Equal Opportunity Employer.
