What are the responsibilities and job description for the Trade & Channels Marketing Specialist position at Support Center?
JOB SUMMARY
The Trade and Channels Marketing Specialist assigned in the US locations collaborates closely with the Trade and Channels Marketing Manager in conceptualizing, implementing, and managing creative sales solutions in retail and channels through careful trade area analysis, strategic sales building initiatives, appropriate promotional programs, effective merchandising, innovative customer touch point activities, and consumer insight all of which should be consistent to the Brand, Product, Restaurant (BPR) guidelines.
The primary responsibilities include but not limited to implementing marketing strategies for existing and emerging business channels (e.g. delivery, online and institutional) that will drive growth by expanding the target consumer base, ensuring smooth execution of all systemwide marketing activities (i.e. New Product Launches, Promotions, and Merchandising) and local marketing activities.
This role will also assist in driving brand growth by ensuring the execution of innovative marketing programs and assist in addressing trade area nuances by expanding the consumer base, driving sales initiatives, and guaranteeing brand consistency across various marketing platforms.
ESSENTIAL FUNCTIONS
Trade
Marketing Support :
- Contribute to the development, implementation, and evaluation
of product launch merchandising, planograms, and cross-selling initiatives
aligned with shopper behavior and brand recipe.
store opening activities and regional store marketing development.
other teams to execute effective sales-generating promotions and brand
activations in line with brand essence.
communications including merchandising and sampling calendars.
with brand guidelines.
activities to recommend responsive strategies.
issues and executing local store marketing programs to address them.
post-promo evaluation reports and proposing actionable steps.
Channel
Marketing Assistance :
strategies across different channels (e.g. delivery, online, institutional)
while ensuring consistent brand application.
sales-building strategies across business channels.
implementation of marketing activities across all channels.
branding and trademarks across channels.
to the company’s competitive intelligence efforts and continuously seek ways to
enhance the brand’s competitive positioning in the market, staying on top and
being the eyes and ears regarding brand competitors.
Store
Opening Support :
and promotions.
intelligence efforts, always seeking ways to bolster the brand's market
position. Stay vigilant and informed about store openings, retail trade areas,
and influential activities to maintain a competitive edge.
Others
meetings with stakeholders, internal support functions, and external
clients to achieve desired results related to the department’s projects.
project / s and / or assigned brand / units / department.
deliverables as agreed.
assignments to develop oneself and share one’s expertise resulting in
supporting work efficiencies.
JOB SPECIFICATIONS
Education
Bachelor’s degree in
marketing, Management, Communication Arts, or
any equivalent related course.
Experience
At least 2 years of relevant experience in
Marketing, Trade Marketing, Channel Marketing, and / or Local Marketing within retail or a related industry, preferred or
any equivalent combination of education and experience from which comparable
knowledge, skills and abilities have been achieved.
Skills and Essential Traits
behavior data and deriving actionable insights. Able to think critically and
logically, interpret and solve problems.
collaborating across departments effectively.
significance of consistent brand representation across channels.
ability to effectively communicate complex information to stakeholders at all
levels and to support coordination and strategy alignment.
platforms and tools.
consumer behavior.
accuracy, and consistency.
deadline-sensitive environment.
significant deadlines and with a sense of urgency.
promptly.
C.A.M.P. requirements
Business
Excellence
Business
Processes
HR tool)
of Frank and Diplomatic (Tactful) with warmth & empathy
Resourceful
Management and Pressure Tolerance
high attention to details and accuracy)
Autonomy
Organizing and time management
Analyzing Pitfalls and Judgment
and enforcing skills
Skills
Oriented
Conflict
intelligence and curiosity
organization) :
Excellence
and Fun
and learn
Non-Essential Duties and Responsibilities (indicate
items to be included)
administrative duties as necessary i.e. making copies, filing, etc.
department plans, objectives, and key result areas and prepare the performance
goals and measures.
Other Qualifications
Computer Literacy : Proficient in MS Applications (MS Word,
Excel, PowerPoint, and Outlook) and trainable in other software related to food
analysis.
Physical Effort / Requirements : While performing the duties of this job, the employee
will :60% of the time at work supporting the stores’ marketing-related activities.
80-100% of the scheduled work shift.
reach, pull, push, grasp, and use hands frequently.
and / or squat down during the scheduled shift, occasionally.
stoop, and kneel occasionally.
to 50 pounds occasionally.
to see well enough to differentiate product quality parameters, read / compose
emails, reports and use the computer, and be proactive to customers’ feedback
affecting quality.
to speak and hear well enough to give / receive instructions, and feedback and
communicate with employees, customers, and partners / suppliers.
required to work irregular hours, varying work shift schedules as necessary at
work.
Work Environment : While performing the duties of this job, the
employee is regularly exposed to :
Center, manufacturing plants, warehouse, and logistics work areas.
and vendor / supplier plant visits, as necessary.
and slippery floors especially when in stores and production areas.
noise level when working in production, store, and suppliers’ work environment.
and pressures may arise in meeting deadlines and goals.
This job description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job. The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job.
If the position requires a college / university degree, it must have been issued by an educational institution accredited by the United States Department of Education. Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company’s purposes.
Reasonable accommodation for people with disabilities maybe requested by calling (626) 369-7118 at least five (5) working days in advance of the scheduled examination / assessment date(s).
APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA.
This Company is an Equal Opportunity Employer.
