Associate Brand Manager

About Liquid I.V.

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At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.

Our products are stocked in over 80,000 retail doors, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we’re continuing the expansion of Liquid I.V. into a global brand.

We’re also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world.

About our Team :

We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.

At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.

Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.

About the role :

The Associate Brand Manager is responsible for supporting the rest of the Brand Marketing function, overseeing day-to-day operations, key projects / workstreams and ensuring that team members are meeting goals and targets. This role will be fluent in business performance, a functional hydration category expert, and be a highly organized steward of the brand. This role will directly report into the Sr. Brand Manager.

Functions and duties of this role include, but not limited to :

• Lead business, category, and competitive data analysis to identify problems, find trends, and develop hypothesis to inform strategy, campaigns, new product pipeline etc.
• Support on project management to enable top-line sufficiency, lead reporting of commercial business performance, and development of accurate POS forecasts for demand planning at the product-line level.
• Responsible for quarterly trend reports (macro trends, micro trends, competitive profense reporting, etc.).
• Collaborate with in-house creative team or agency to develop creative toolkit for evergreen media.
• Partner with CMI on consumer research, analyze consumer insights, translate into recommendations for communication strategy, product claims, new product opportunities, marketing campaigns.
• Operate as the voice of the consumer, be in touch with trends across marketing channels, the category, culture etc.
• Executional excellence and strong project management of key workstreams designed to grow the top and bottom line, as part of a brand strategy aligned through MLT.
• May be tapped to support high complexity or high-volume projects in partnership with other members of the Brand team.
• Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.
• Support execution of disruptive brand campaigns and product launches focused on increasing brand awareness and household penetration (based on scale of workstream).
• Responsible for tracking and updating budget within approved allocation.
• Operate through the lens of DEI and diversity goals.

Qualifications :

What We Give :

Work Environment :

Candidates must be authorized to work in the United States without sponsorship.

The expected salary range for this position is $86,100 - $129,100 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his / her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

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Salary : $86,100 - $129,100