What are the responsibilities and job description for the In-App Brand Marketing Manager, WhatsApp position at SupportFinity?
In-App Brand Marketing Manager, WhatsApp
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. The WhatsApp In-App Content Team speaks to WhatsApp Consumer Marketing’s largest audience directly from within the app. We seek an experienced and accomplished Brand Marketing Manager and storyteller to join the team, crafting content strategies that elevate the brand and drive global relevance.
Responsibilities :
- Owns the strategic and creative development and execution of select in-app editorial franchises / content series.
- Bridges the gap between our in-app editorial efforts and 360 brand and partnerships moments and events.
- Partners closely with cross-functional partners across product and brand marketing, in-house and external creative agencies, consumer insights, marketing decision science, communications, and more.
- Leads reporting of content marketing initiatives to determine content effectiveness and drive optimizations.
- Surfaces best-in-class global content, trends and conversations to push our approach forward.
- Flexibility between strategic and tactical / execution responsibilities as needed.
Minimum Qualifications :
Preferred Qualifications :
About Meta : Meta builds technologies that help people connect, find communities, and grow businesses. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer.
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