Conversion Manager

SurePoint® Technologies develops award-winning software for mid-sized law firms to enhance workflow efficiency and maximize financial performance. Its acclaimed cloud solutions seamlessly integrate client management, practice management, and financial operations, fostering robust relationship-building and knowledge-sharing capabilities.

Having been at the forefront of legal tech for more than 40 years, and with a team comprised of CPAs, former lawyers, and leading software engineers, SurePoint’s solutions reflect a deep understanding of law firms' unique requirements.

By alleviating administrative burdens with proven, reliable software, law firms have what they need to grow revenue and focus on their clients.

The Conversion Manager is responsible for optimizing the customer journey to improve conversion rates, ensuring seamless transitions through sales, onboarding, and retention phases. This role involves analyzing data, implementing strategies, and collaborating with cross-functional teams to maximize customer engagement and business outcomes. The Conversion Manager plays a pivotal role in driving revenue growth by converting leads into loyal clients efficiently and effectively.

Conversion Strategy Development:

• Design and implement strategies to improve conversion rates across various customer touchpoints.
• Develop workflows and frameworks to streamline lead-to-customer transitions.
• Establish and track key performance indicators (KPIs) for conversion success.

Data Analysis and Insights:

• Analyze customer behavior, funnel performance, and market trends to identify opportunities for optimization.
• Monitor conversion metrics and provide actionable insights for continuous improvement.
• Generate detailed reports on conversion performance and ROI to inform decision-making.

Collaboration and Stakeholder Engagement:

• Work closely with marketing, sales, product, and customer success teams to align efforts and improve the overall customer experience.
• Serve as the bridge between internal teams to ensure a consistent and seamless customer journey.
• Communicate strategies, progress, and results to stakeholders effectively.

Optimization and Testing:

• Manage A/B testing and other experiments to evaluate the impact of changes in processes, content, or tools.
• Continuously refine messaging, offers, and processes to reduce friction in the conversion funnel.
• Implement technologies or tools that support conversion optimization efforts.

Customer Experience Management:

• Ensure that the customer experience is engaging and tailored to their needs, driving loyalty and satisfaction.
• Address bottlenecks in the conversion process, resolving customer pain points promptly.
• Design and execute onboarding programs that enhance early-stage customer engagement.

Skills & Qualifications

• Bachelor’s degree in marketing, business, data analytics, or a related field.
• Proven experience in conversion optimization, customer lifecycle management, or a similar role.
• Strong analytical skills with proficiency in tools such as Google Analytics, Excel, or CRM platforms.
• Excellent problem-solving and decision-making abilities.
• Knowledge of customer behavior, marketing strategies, and digital tools.
• Exceptional communication and interpersonal skills to collaborate effectively across teams.
• Results-driven with a focus on achieving measurable outcomes.
• Innovative thinker who can identify and implement creative solutions to drive growth.
• Strong organizational skills to manage multiple initiatives and priorities.
• Data-savvy, with the ability to interpret and act on performance metrics effectively.

Work Environment

• Hybrid work model with occasional travel to client locations.
• Fast-paced and dynamic, requiring adaptability and resilience.

SurePoint recognizes the importance of taking care of our most valuable assets – our employees. That’s why we not only offer a comprehensive total rewards package but also continuously evaluate our offerings to meet the evolving needs of our workforce.
Benefits Include

• Medical, Dental, and Vision Insurance
• 401K (immediately vested, employer match)
• Flexible PTO
• FSA/HSA
• Parental Leave
• Life, Short-term and Long-term Disability Insurance (employer paid)
• Employee Assistance Program

To learn more about SurePoint and our products, visit our corporate web site at www.surepoint.com and follow us on LinkedIn, Facebook and Twitter.

All employees must have the ability to document identity and employment eligibility within three (3) days of original appointment as a condition of employment in compliance with Immigration Reform and Control Act requirements.

SurePoint is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, or other legally protected status.