What are the responsibilities and job description for the Digital Campaign Manager position at SurePoint Technologies?
Description
SurePoint® Technologies develops award-winning software for mid-sized law firms to enhance workflow efficiency and maximize financial performance. Its acclaimed cloud solutions seamlessly integrate client management, practice management, and financial operations, fostering robust relationship-building and knowledge-sharing capabilities.
Having been at the forefront of legal tech for more than 40 years, and with a team comprised of CPAs, former lawyers, and leading software engineers, SurePoint’s solutions reflect a deep understanding of law firms' unique requirements.
By alleviating administrative burdens with proven, reliable software, law firms have what they need to grow revenue and focus on their clients.
Overview
The Digital Campaign Manager for Data & Insights is an execution-oriented position needed to spearhead our efforts in driving customer acquisition, engagement, and revenue growth for a strategic, high-growth solution within SurePoint’s growing portfolio of legal technology offerings. The Digital Campaign Manager will lead the execution of comprehensive demand generation strategies that are aligned with company objectives.
Key Responsibilities
SurePoint recognizes the importance of taking care of our most valuable assets – our employees. That’s why we not only offer a comprehensive total rewards package but also continuously evaluate our offerings to meet the evolving needs of our workforce.
Benefits Include
All employees must have the ability to document identity and employment eligibility within three (3) days of original appointment as a condition of employment in compliance with Immigration Reform and Control Act requirements.
SurePoint is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, or other legally protected status.
SurePoint® Technologies develops award-winning software for mid-sized law firms to enhance workflow efficiency and maximize financial performance. Its acclaimed cloud solutions seamlessly integrate client management, practice management, and financial operations, fostering robust relationship-building and knowledge-sharing capabilities.
Having been at the forefront of legal tech for more than 40 years, and with a team comprised of CPAs, former lawyers, and leading software engineers, SurePoint’s solutions reflect a deep understanding of law firms' unique requirements.
By alleviating administrative burdens with proven, reliable software, law firms have what they need to grow revenue and focus on their clients.
Overview
The Digital Campaign Manager for Data & Insights is an execution-oriented position needed to spearhead our efforts in driving customer acquisition, engagement, and revenue growth for a strategic, high-growth solution within SurePoint’s growing portfolio of legal technology offerings. The Digital Campaign Manager will lead the execution of comprehensive demand generation strategies that are aligned with company objectives.
Key Responsibilities
- Email Marketing: Connect with relevant market segments through multi-touch email campaigns and automated email drip sequences. Build and maintain strategic database segments in Marketo and work with SurePoint BDRs to build targeted workflows and sequences in Outreach.
- Extend Demand Generation Program Mix: Develop and execute innovative demand generation programs to drive customer acquisition, nurture leads, and optimize conversion rates across various marketing channels. Tactics include, but will not be limited to, execution of integrated campaigns, identifying and fostering third-party lead partners, and digital demand generation programs (website, PPC, ABM email marketing, etc.)
- Data-Driven Approach: Utilize data analytics and market insights to optimize campaigns, refine strategies, and ensure maximum ROI and effectiveness.
- Performance Marketing: Execute omni-channel marketing campaigns, leveraging digital platforms, content marketing, SEO/SEM, social media, and other relevant channels to drive demand and engagement.
- Lead Development and Nurturing: Partner with product marketing to create and execute lead development programs, including lead process mapping, nurturing programs, and automated workflows to optimize the marketing and sales funnel and improve conversion rates.
- Partnerships and Collaborations: Partner with stakeholders in sales to align on program execution plans and performance. Consistently ask for feedback and implement when relevant. Overcommunicate intentions and consistently report on results.
- 1-3 years of demonstrated success in demand generation
- Strong understanding and proven experience executing digital marketing programs
- Experience in B2B software or technology with a strong understanding of the B2B software industry, including B2B SaaS deployment models
- Superb written and oral communications skills with ability to explain complex concepts clearly to audiences of varying degrees of technical knowledge
- Ability to successfully build relationships, collaborate with and lead projects with geographically dispersed teams
- Ability to manage multiple tasks, stakeholder input and tight timelines
- Strong project management skills, excellent organizational skills and strong follow-through
- You’re excited by fast-paced, collaborative environments where change is the norm and the bar for quality is high
- Inherent drive and a self-starter attitude that motivates you to achieve dramatic success
SurePoint recognizes the importance of taking care of our most valuable assets – our employees. That’s why we not only offer a comprehensive total rewards package but also continuously evaluate our offerings to meet the evolving needs of our workforce.
Benefits Include
- Medical, Dental, and Vision Insurance
- 401K (immediately vested, employer match)
- Flexible PTO
- FSA/HSA
- Parental Leave
- Life, Short-term and Long-term Disability Insurance (employer paid)
- Employee Assistance Program
All employees must have the ability to document identity and employment eligibility within three (3) days of original appointment as a condition of employment in compliance with Immigration Reform and Control Act requirements.
SurePoint is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, or other legally protected status.
