Director of Marketing

Are you ready to lead a high-impact marketing team, drive demand generation, and make a measurable impact on revenue for a high-growth IT Services consulting firm? We're searching for a creative and strategic Director of Marketing who’s as comfortable rolling up their sleeves as they are setting big-picture marketing strategies to help accelerate our growth from a $25M company to a $60M company in 5 years. If you thrive in a fast-paced entrepreneurial environment and love to see your efforts translate into business growth, we’d love to meet you!

What You’ll Do

Demand Generation (70%)

• SEO, SEM, Email Marketing & Campaigns: Unleash the potential of existing tools and strategies to drive inbound leads and customer engagement.
• Conferences & Events: Maximize ROI by aligning event strategies and execution before, during, and after events to drive lead flow and sales pipeline expansion.
• Content Strategy: Shape a balanced mix of TOFU, MOFU, and BOFU content that resonates with our ICP (Ideal Customer Profile).
• MQL/SQL Measurement & Management: Define, measure, and optimize Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and sales bookings from marketing activities.

Growth Marketing (30%)

• Attribution & Lead Scoring: Formalize processes to measure marketing effectiveness and prioritize high-quality leads.
• Marketing Automation: Evaluate and implement tools to scale marketing efforts and improve efficiency.
• Cross-Functional Campaigns: Collaborate with the CRO and cross-functional teams on quarterly and annual campaigns to achieve revenue goals.

Strategic Initiatives

As a key strategic partner to the Chief Revenue Officer (CRO), you will:

• Develop and Execute Marketing Strategies: Align marketing efforts with overall revenue goals.
• Streamline Marketing and Sales Processes: Build seamless workflows to maximize pipeline efficiency.
• Lead Quarterly and Annual Cross-Functional Campaigns: Drive initiatives across teams to ensure every effort contributes to lead flow and revenue growth.
• Provide Insights and Data: Share actionable metrics to refine marketing and sales strategies.
• Oversee Website Revamp: Transform our website to better serve our ICP and improve conversions.
• Optimize the MQL-to-Win Pipeline: Own and enhance marketing’s contribution to the sales pipeline, from MQLs to SQLs to contracted opportunities.

Leadership & Development

• Team Development: Hire, coach, and develop a talented team, expanding their skill sets and empowering them to take on greater responsibilities.
• Hands-On Leadership: Lead by example, stepping in to support your team where needed.
• SMB Marketing Expertise: Leverage your experience to navigate the unique challenges of SMB marketing for a high-growth IT Services firm.

What You Bring

• Proven experience leading revenue marketing initiatives in high-growth SMB environments for IT Services or IT Product companies.
• Expertise in demand generation, growth marketing, and marketing attribution.
• Hands-on experience with SEO, SEM, email marketing, campaign management, and event management.
• A collaborative spirit and passion for expanding, mentoring, and coaching teams.
• Ability to balance strategic vision with tactical execution.

Why Join Us?

• High Growth Entrepreneurial Company: Company business plan to grow from $25M to $60M in less than 5 years.
• Culture: Excellent company culture that operates with high integrity, has low ego, promotes/rewards teamwork work, and appreciates good work-life balance.
• Impactful Role: Your efforts will directly influence our growth and success.
• Leadership Opportunity: Potential to grow into a higher-level role as the company scales.
• Strategic Partnership: Be a key partner to the CRO, shaping the future of our revenue strategies.
• Dynamic Team: Work with a passionate group of marketing, sales, and revenue teams.
• Innovation-Driven: Help shape the future of our marketing strategy and tools.

Salary : $60