What are the responsibilities and job description for the West Metro Market Manager position at Surly Brewing Co.?
You do enough settling. That is part of life. You owe it to yourself to work somewhere that does not settle. Not settling drives Surly and drives the employees who work here. Our mission is relentlessly crafting world-class beer and experiences that connect family, friends, and community. In little more than a decade, Surly has gone from a two-person brewery in a Brooklyn Center abrasives factory to a Top 50 Craft Brewery in the US with over 200 employees. We hire talented people, give them the space and tools necessary to do magnificent work, and we provide the compensation, benefits and atmosphere that reward it. Don’t settle. Join Surly.
The Twin Cities Market Manager is responsible for building and maintaining professional relationships with key distributor personnel, On-Premise accounts, and select retail accounts to maximize sales, promote the Surly brand and achieve target distribution and volume goals. This dynamic individual will strive to accomplish this in the assigned territory by identifying new opportunities, active selling, and motivating distributor sales teams to prioritize the brand in their portfolio.
- Salary: $60,000 - 72,000 depending on experience
- This position will be eligible for our full benefit package: Medical, Dental, Vision, 401k, PTO, Cell-phone stipend and Car Allowance
ESSENTIAL FUNCTIONS
- Support surly brewing company core values, purpose, and philosophies.
- Develop extensive knowledge and expertise of surly products and production process.
- Drive distribution and sales volume in the assigned territory by identifying new opportunities, active selling, and motivating distributor sales teams to prioritize the surly brand in their portfolio.
- Develop and maintain relationships with owners, managers, buyers, retail sales staff, and bartenders in key accounts in order to increase distribution and volume.
- Conduct formal trainings and ride along with key distributor sales representatives in assigned territories.
- Set up and conduct staff trainings for key accounts.
- Execute sell-through and merchandising initiatives for On Premise and retail accounts to increase consumer trial and engagement.
- Effectively plan and execute sales strategies as determined by vp of sales and regional sales manager to maximize distribution and volume.
- Work in collaboration with regional manager as well as chain account managers to achieve team targets, introduce new marketing initiatives, and implement promotions.
- Work directly with distributors and their sales teams to promote surly brands, achieving mutually agreed upon distribution and volume goals, while staying within market and travel budgets.
- Use VIP and armadillo data to help identify opportunities and gain business insights.
- Monitor beer inventory to maintain proper levels based on sales trends, promotional activity, new product innovations, and key marketing initiatives ensuring continued surly product freshness and quality standards.
- Perform administrative tasks as they are assigned (expense reports, monthly work calendars, establishing distribution targets, evaluate discount programs, conduct price surveys).
- Attend special events, festivals, beer dinners, tastings, and represent the surly brand in order to maximize consumer engagement.
- Develop consistent market visitation schedules within the territory, including building a key account list consisting of on/off premise accounts and chains.
- Monitor product freshness based on date codes at both distributor warehouses and retail accounts.
- Represent surly at various festivals, tastings, tap events, and conferences.
- 85% of time will be spent actively selling to deliver against distribution & volume goals, with roughly 15% of time being spent on administrative duties.
KNOWLEDGE SKILLS & ABILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. the requirements listed below are representative of the knowledge, skill, and/or ability required.
- Lives in and familiar with the twin cities metro area
- Reliable car and a valid driver’s license
- Ability to successfully pass a background test and motor vehicle report
- Ability to work a flexible schedule; ability to work nights and weekends
- Excellent organizational, planning, and sales skills
- Strong knowledge of craft beer, the industry, and its retail consumers
- Proficient in Microsoft office- word, excel, PowerPoint, and outlook
- Excellent oral, analytical, written, and communication skills
- Dynamic public speaking and presentation skills
- Travel is required
PREFERRED QUALIFICATIONS
- BACHELOR’S degree
- 4 years of previous sales experience working in the three tier distribution system with an alcohol supplier or wholesaler
- Qualified candidates must be familiar with the territory for which they are applying
SUPERVISORY RESPONSIBILITIES
none
Salary : $60,000 - $72,000
