What are the responsibilities and job description for the MARKETING AND EDITORIAL COPYWRITER position at Surya Carpet?
MARKETING AND EDITORIAL COPYWRITER
About Surya Inc.
Surya Inc. is an innovative home furnishings company catering to a variety of lifestyles. Surya Inc.’s thoughtfully curated design-forward furniture, rugs, textiles, lighting, wall decor and accents are available worldwide through leading retailers, interior designers, and online stores. The Surya Inc. family of brands includes Surya, Global Views, Mitchell Gold Bob Williams, Livabliss, and RST Brands. Surya Inc. has been named to the Inc. 5000 annual list of America's fastest growing privately held companies ten times.
Position Overview
Surya is seeking an experienced writer and content creator with a passion for all things home. The Marketing and Editorial Copywriter will be responsible for storytelling and crafting compelling content for all Surya brands. The ideal candidate will inspire creative excellence by producing copy that is on brand, imaginative and captivating for the relevant audience.
Responsibilities
- Establish and evolve brand voice, language style guide and copy best practices in accordance with brand values and mission
- Deliver key design/product stories and help amplify these stories across channels while ensuring the messaging reflects the brand and business objectives
- Provide copy that is smart, engaging, revenue-minded, and empathetic to the customer journey/mindset
- Conduct constant competitor and industry research, with the goal of elevating our content, optimizing the brand experience, and inspiring our audience through unique well-crafted stories
- Manage content calendars and define standard for maximizing content success on all channels, including new ways to repurpose content to improve the customer journey
- Manage copy production for a high volume of time-sensitive product and brand marketing collateral, spanning across both print and digital channels
- Work with marketing, e-commerce, and product teams to develop multi-channel assets (including email campaigns, social, direct mail, packaging, showrooms)
- Monitor consistency of materials and ensure they are within established copy guidelines
- Produce error-free content and own the proofreading and fact-checking process
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field
- 3 years of experience in copywriting for digital, social media, and print channels
- Experience writing for a luxury goods, fashion, or home brand preferred
- Understanding of online marketing best practices including email campaigns, SEO, SEM and keyword targeting.
- Understanding of the relationship between words, photography, video, and graphic design
- Exceptional writing, verbal communication, and proofreading skills
- Excellent communicator and dedicated cross-functional partner
- Proficient with Microsoft Office
- Proficient with Adobe Creative Suite (InDesign, Photoshop, and Illustrator) preferred
- Detail and deadline-driven, with expert prioritization skills
