What are the responsibilities and job description for the Marketing & Communications Manager position at Sustainable Westchester Inc?
Sustainable Westchester delivers climate solutions to the governments, businesses, organizations, and people of Westchester County. Through its innovative programming, extensive relationships, and effective advocacy, Sustainable Westchester has been at the forefront of regional and statewide efforts to achieve a clean energy transition, conserve natural resources, promote environmental justice, and help member communities become more prosperous, healthy, resilient, and equitable. For more about the organization and its activities, please visit https : / / sustainablewestchester.org / .
Reports to : Executive Team
Hours : Full-time, Salaried
Location : Sustainable Westchester HQ - Mount Kisco, NY / Hybrid (3 days / week in office). Available for nights and weekend events in Westchester.
Description :
We're seeking a dynamic and passionate Marketing and Communications Manager to lead our outreach and messaging efforts. The ideal candidate is a few years into their career and has a strong background in digital marketing, social media management, public presentations, and communications. You're creative, resourceful, and ready to develop strategies that shape and amplify our message and engage our audience. If you're excited about leveraging digital platforms and impactful collateral to promote sustainability and environmental justice, this role is for you!
Key Responsibilities :
- Digital Strategy Development : Create and execute a comprehensive digital marketing strategy that promotes our programs, drives engagement, and supports our fundraising goals.
- Social Media Management : Lead our social media presence across platforms, crafting and implementing campaigns and a content calendar that increase brand awareness, grow our follower base, and foster community engagement.
- Content Creation : Develop and manage content that resonates with our audience, including blog posts, social media updates, email newsletters, event posters, flyers, program collateral and website copy. Ensure all content is optimized for SEO and aligned with our brand voice.
- Email Marketing : Design and execute targeted email campaigns to nurture our supporter base, encourage donations, and keep our community informed about our work and impact.
- Performance Analytics : Use digital analytics tools to monitor the performance of campaigns, analyze metrics, and generate reports with actionable insights to continuously refine our strategies.
- Design & Branding : Utilize design tools like Adobe or Canva to create visually appealing graphics and educational materials that support our campaigns and enhance our online presence.
- SEO Optimization : Implement SEO best practices to improve our website's search engine rankings, attract organic traffic, and increase our online visibility.
- Budget Management : Manage the marketing budget efficiently, ensuring maximum return on investment (ROI) for all campaigns and activities.
- Strategic Communications : Collaborate with leadership team to define and implement ongoing strategic communications priorities and brand story telling.
- Community Outreach : Attend, plan, and present at outreach events that represent Sustainable Westchester in the community. Coordinate and support staff, intern and volunteer outreach.
- Relationship Building : Networking with community leaders and relevant stakeholders.
Qualifications :
Compensation :
The salary for this position is $70,000
Benefits package includes :
At Sustainable Westchester, we don't just accept differences of background, identity, or point of view - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our work, and our community. Sustainable Westchester is proud to be an equal opportunity workplace. Applicants will not be discriminated against because of race, color, creed, ideology, sex, sexual orientation, gender, age, religion, national origin, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws. All aspects of employment are decided on the basis of qualifications, merit, and organizational need.
Salary : $70,000
