What are the responsibilities and job description for the Communications Lead position at Suzukicycles?
Salary Range : 85k - 95k, based on experience
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.
Lead the production and delivery of advertising and promotional materials used by Suzuki motorcycle and ATV dealers. Work with partner companies (agencies, vendors, etc.) on local and regional advertising, product launch kits, and other promotional materials. Responsibilities include copy editing / proofing, presentation to sales and marketing, and communication of changes. Some in-house graphic design work will be needed from time to time.
Analyze Communication Department projects and compare results to divisional sales and inventory goals.
Maintain a library of assets including logos, model images, and photoshoots.
Traffic internal forms, contracts, and agreements for timely review and approval, including factory suspense forms, paperwork for give-aways, partnerships, and RFPs.
Assess product placement and product integration opportunities. Act as point of contact and manage project details from launch to execution.
Provide inter-departmental support on an as-needed basis, including PR, events, and racing.
Assist with the successful launch of new products to endemic media, non-endemic media, and SMO staff by helping with new-model press introductions. This requires efficient communications and organization with internal and external logistics, tech service, and outside partners such as photographers.
Assist in managing the Suzuki Motorcycle, ATV, and scooter press fleet, ensuring efficient management of inventory, tracking, and reporting.
Help develop and create the company’s internal communications channels to inform dealers of Suzuki support programs, marketing tools, and direction.
Ability to travel to Suzuki’s industry and consumer events, business meetings, and dealer visits to represent Suzuki at the highest level, including assisting with the development of display materials for select events.
Minimum Qualifications :
- Four-year college degree in Marketing, Communications, or Public Relations preferred; other degrees considered.
- Minimum of four years’ experience in a powersports marketing-related field. Public relations experience with both consumer and industry press is also beneficial.
- Advanced writing and proofreading skills; familiarity with AP Style writing.
- Competent copywriting, editing, presentation, and communication skills in various formats.
- Knowledge of content management systems, analytics, Microsoft Office Suite, major social media platforms, and various imaging software.
- Proficiency in digital marketing tools and social media platforms.
- Strong computer skills and working knowledge of Adobe CC (Photoshop, Illustrator, etc.) is beneficial.
- Excellent interpersonal, organizational, and presentation skills required.
- A creative mindset with the ability to generate innovative ideas.
- Flexibility and the ability to handle multiple priorities simultaneously are needed.
- Knowledge of the automotive and / or motorcycle industry required.
- Ability to ride, transport, load, and unload motorcycles and ATVs.
- Ability to travel up to 30% of the time, often on short notice.
- Must possess mobility to work in a standard office setting and use standard office equipment, including a computer, and to attend meetings at various sites within and away from the office; vision to read printed materials and a computer screen; and hearing and speech to communicate in person and over the telephone.
QualificationsEducation Preferred
Bachelors or better in Communication, Marketing, or Public Relations or related field.
Experience Required 4 years :
Minimum of four years experience in powersports marketing related field.
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