Business Development and Marketing Manager

Description

POSITION SUMMARY:

The BUSINESS DEVELOPMENT AND MARKETING MANAGER is a key role within our company that combines the responsibilities of both business development and marketing to drive growth and revenue. It is a professional role focused on the growth of sales by creating and cultivating leads, creating customer awareness, and providing market insight to the team. This position is a part of the sales team and will work closely with the Sales Manager, the account managers, and the Director of Sales to drive sales growth. This role will own the core marketing functions, manage media communications, campaign materials, market research, and associated reporting.

This position will only support customers within Swagelok Georgia | Jacksonville | South Carolina Sales territory.

Responsibilities

• Lead Creation/Management
• Identify various sources for lead development and create/execute marketing strategies to generate high quality Marketing Qualified Leads (MQL’s).
• MQL’s will be obtained through a variety of inbound (website, landing pages, blogs, etc.) and outbound (email campaigns, webinars, etc.) sources that will be developed and managed by this role.
• This person will develop the criteria to evaluate leads and determine when/if they become MQL’s through an appropriate evaluation process.
• Own and manage the front-end of the sales process from lead generation through to generated sales.
• Develop and execute an annual marketing plan that aligns with the business objectives and the strategic growth plans.
• Market Research
• Conduct market research to understand customer needs, competitor landscape, and industry trends to help develop marketing strategies and messaging. This includes meeting with key customers to help develop more engaging messages.
• Through research, uncover and qualify new companies, construction projects, leads, and industries to support sales growth.
• Analyze current sales to identify gaps in our portfolio with customers and to share that information with sales management.
• Brand and Capability Awareness
• Maintain customer planned maintenance or outage calendar to align sales and marketing activities to proactively support our customers during those times.
• Design, create, write, and manage engaging marketing content across various channels, utilizing HubSpot (campaigns, presentations, customer-facing content, website updates, social media channels, digital advertising, participation in industry conferences and events, webinars, etc.) and leveraging other resources, as necessary.
• Function as Swagelok Brand Ambassador ensuring the consistency in the messaging, branding, content, and “look-and-feel” of all internal and external communications and marketing materials in accordance with the Swagelok Brand Guidelines.
• This position will work closely with the sales team to ensure alignment between business development efforts, marketing strategies and sales efforts.
• Develop metrics to analyze the effectiveness versus desired outcomes of all marketing efforts and report on those results. This includes campaign metrics, website traffic, lead generation, etc. and develop future strategies to optimize.
• Coordinate and create annual summary reports for key customers.
• Support and help coordinate any customer engagement events.
  
  

DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

Qualifications

EDUCATION AND EXPERIENCE

• BA in marketing, business or engineering required. MBA a plus.
• 5 - 10 years of relevant experience, in a B2B sales or marketing focused position is preferred
  
  

Knowledge, Skills, And Abilities

• Ability to work in a fast-paced environment, with multiple and changing project/priorities while maintaining a strong focus on execution and results.
• Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally.
• Excellent written and verbal communication skills, including presentation skills.
• Strong organizational and planning skills.
• Detail-oriented with excellent follow-up, budgeting, and time management skills.
• Results oriented, detail orientation, self-motivation, ability to function autonomously, work with a sense of urgency, drive to accomplish established goals.
• Knowledge of marketing communications and graphics is helpful.
• Must be comfortable working with Microsoft Office Suites, CRM, and Adobe Creative Suite.
• Experience with web design and Google Analytics
• Some mechanical aptitude or industry knowledge is preferred.
• Minimal Travel.
  
  

Culture

Alignment of company cultural fit based on values, beliefs, and behaviors identified as:

• Quality First
• Accountable
• Continuous Improvement
• Growth Mindset
  
  

Physical Demands And Abilities

• Regularly required to use hands to use a keyboard, handle or feel, reach with hands and arms, and talk or hear.
• Regularly lift and/or move objects 50 lbs. occasionally.
• Frequently required to stand, walk, stoop, kneel, crouch or crawl.
• Occasionally required to sit and climb or balance.
• Specific vision abilities required for this job include close vision, distance vision; color vision, peripheral vision, depth perception and ability to adjust and focus.
  
  

ACOS Enterprises dba Swagelok Georgia | Jacksonville | South Carolina is a drug-free employer and Equal Opportunity Employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.