What are the responsibilities and job description for the Marketing Director position at Swan Cleaners?
Job Overview
We are seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in various marketing disciplines, including performance marketing, advertising sales, and analytics. This role requires a strategic thinker with exceptional leadership skills who can effectively manage cross-functional teams and collaborate with stakeholders to achieve business objectives.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with the company’s goals and objectives.
- Oversee the execution of marketing campaigns across multiple channels, including digital, print, and social media.
- Utilize marketing automation tools to streamline processes and enhance campaign effectiveness.
- Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
- Collaborate with sales teams to create integrated marketing plans that drive revenue.
- Manage advertising sales initiatives to maximize brand visibility and reach.
- Lead product management efforts to ensure alignment between product offerings and market demand.
- Create compelling copy for various marketing materials, including advertisements, brochures, and online content.
- Monitor performance metrics and adjust strategies as necessary to optimize results.
Requirements
- 2-3 years of Marketing Experience
- Bachelor's Degree in Marketing or Communications
Skills
- Proficiency in marketing automation platforms and tools.
- Strong understanding of sales processes and how they integrate with marketing efforts.
- Expertise in performance marketing techniques and strategies.
- Experience in advertising sales with a proven track record of success.
- Exceptional copywriting skills for diverse audiences and platforms.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Familiarity with Google Analytics and other analytics tools for tracking campaign performance.
- Knowledge of advertising best practices across various media channels.
- Experience in product management, ensuring products meet market needs.
Join us as we elevate our brand presence and drive impactful marketing initiatives!
Job Type: Full-time
Pay: From $23.00 per hour
Expected hours: 40 per week
Benefits:
- Paid time off
Schedule:
- Monday to Friday
Work Location: In person
Salary : $23
