What are the responsibilities and job description for the Public Relations Manager, Glashtte Original North America position at Swatch Group?
The company
Glashtte Original upholds the values of authentic manufactory production and can look back on an uninterrupted history that began in 1845. Located in the Saxon town of Glashtte, the manufactory brings traditional craftsmanship and innovative technologies together under one roof. The tradition-rich brand produces up to 95 percent of all movement components as well as the filigree dials in-house, and represents the German art of watchmaking at its best.
Job description
- Build and maintain strong relationships with press, editors and influencers throughout the luxury and fashion sectors.
- Continuous improvement of media relations and outreach, identifying new opportunities outside of traditional trade media.
- Develop and lead market-specific PR / Communications campaigns to promote Glashtte Original's product assortment, brand history, and core values.
- Work cross-functionally with NA Marketing and HQ Communications team to create and implement strategic communications plans, effectively growing brand visibility and awareness, resulting in increased market share.
- Ensure consistent messaging that aligns with the brand's mission, core values and vision.
- Develop and maintain relations with stylists, influencers and VIPs.
- Plan and execute key press events, oversee event-related communications, ensure media attendance and coverage.
- Manage PR product inventory, organize product loans for photoshoots and product reviews, and coordinate with logistics to ensure all product is accounted for and returned in first quality.
- Organize periodic manufactory visits with press.
- Monitor PR / Communications activities and report regularly on campaign metrics, effectiveness and ROI.
This description outlines the basic responsibilities and requirements for the role. This is not a comprehensive listing of all job duties of the Public Relations and Communications Manager duties; additional responsibilities and activities may be required.
LI-Onsite
Profile
Glashtte Original is seeking a dynamic, self-driven and creative Public Relations & Communications Manager to lead communications efforts for the brand throughout the North American market. This position is based in New York, NY, and reports directly to the North American Brand President.
Professional requirements
FLSA Status : Exempt
The salary range for this position is $100,000 - $110,000
Benefits Program
We are happy to offer a competitive comprehensive benefits package that includes :
For more information please see https : / / transparency-in-coverage.uhc.com /
Contact
Suzete Truehaft
Human Resources Manager
Salary : $100,000 - $110,000
