Swatch Marketing Director - Corporate

Swatch embraces the values that coexist in the worlds of art, design, fashion and technology; and lends to them its own spark of creativity. Thus, Swatch is considered a canvas upon which a myriad of expressions have been applied. Cutting edge style, trend setting looks and technology friendly accents have all added to the amazement of owning a Swatch.

Job Description:

As the Marketing Director with Swatch Group, U.S., the position will be responsible for supporting the Marketing efforts in the U.S. including but not limited to: responsible for project management (work-back) and weekly meeting coordination, preparation of Annual marketing objectives, strategies and development of annual master marketing plan, develop and maintain annual marketing budget, oversee elements of approved co-op plans to ensure plans are executed, and manage executional elements of the brands Events.

Responsibilities:

• Daily management of brand marketing activities and ongoing development of marketing department staff members.

• Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.

• Manage annual marketing budget.
• Constant communication with headquarters for approvals on expenditures, and planned media.

• Oversees advertising and promotion activities including print, online, electronic media, and direct mail.

• Attending industry trade shows and events as required.
• Acting as a brand ambassador as required.

• Evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Production & coordination of ad materials; working with advertising agencies on ad buys
• Monitors competitor products, sales and marketing activities.
• Controlling, Reporting and Budgeting of Marketing activities of all departments (retail, wholesale/third party retailers, visual and Ecommerce) on a monthly, and quarterly basis.
• Negotiate production costs with vendors
• Responsible for overseeing all Project sheets, and I.O’s for marketing department.
• Manage monthly creative change out for company owned billboards and all print and outdoor advertising
• Oversee development and activations surrounding Swatch Club.
• Evaluate incoming proposals regarding media, sponsorship opportunities and vendors.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Education and Experience Requirements:

• Bachelor’s degree in a related field required. Masters or MBA is a plus.

• At least 8 plus years in the marketing field or a similar role is required
• Must be proficient in Microsoft Office (Outlook, Word, Excel & Powerpoint) with an ability to learn company specific programs and software.
• Must have experience with SAP, Photoshop, InDesign and Illustrator is highly desired.
• Must have the ability to work cooperatively with staff inside and outside of the department.
• Must have excellent verbal and written communication skills; strong interpersonal skills.
• Must be able to sustain level of professionalism; friendly demeanor
• Prior experience in a luxury goods organization is a plus.
• Must be organized, accurate, thorough, and able to monitor work for quality
• Must be able to demonstrated an ability to handle multiple projects and details simultaneously
• Must be able to operate with flexibility in the presence of shifting priorities and deadlines.
• Strong self-motivation, tact, diplomacy and a clear, courteous and professional manner when dealing with the public.
• Must be able to work cooperatively with staff inside and outside of the department.
• Must be willing and able to travel on behalf of the brand up to 50% of the time

The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability and we are happy to offer a competitive benefits package that includes:

• Excellent health, dental and vision insurance (eligible 1st of the month following 30 days; generous employer contribution)
• Immediate participation in the 401(k) and 100% vested employer match after one year
• Company paid life insurance and Long Term Disability
• 18 PTO days per year, 23 PTO after 5 years
• 7 days per year extended paid time for medical, parental and military leave
• Holiday pay
• Voluntary Flexible Spending Account, Short Term Disability, Accident/Hospital Indemnity insurance
• Employee product discount
• Internal transfer and growth potential
• $500 Employee Referral Bonuses

For more information, please see: https://transparency-in-coverage.uhc.com/