What are the responsibilities and job description for the Sweet Harvest Foods is hiring: Social Media Specialist in Minneapolis position at Sweet Harvest Foods?

Job Description

Reports to : Sr. Director of Marketing

Compensation : $60,000 - 65,000 / annually, depending on experience

Benefits : Medical, Dental, Vision, PTO, 401k match

Location : Remote

At Nature Nate's Honey Co., life is pretty sweet. Nate's is the number-one branded honey company in the U.S. and producer of 100% pure, raw & unfiltered honey. The greatest barrier to honey purchase is people simply don't think about honey. As the most trusted honey company, we're committed to sharing the goodness of honey, the versatile ways to use it every day and why Nate's is the highest-quality, best-tasting honey on the shelf. Nate's is looking for a passionate Social Media Specialist to develop and implement social media strategies and lead an engagement strategy to strengthen consumer loyalty.

POSITION SUMMARY

Is your TikTok screen time concerning? Does Instagram feel like home? Does your FYP know you better than anyone? If scrolling and engaging online is already your second job, it's time to make it your first. Lead Nate's socials, keep our fans coming back for more and have new followers asking themselves why they didn't find Nate's honey earlier.

Be the voice of Nate's on social. As our Social Media Specialist, you will own our online stage, pumping out engaging, scroll-stopping content for our loyal audience. Part trendsetter, part storyteller and full-time strategic thinker, you'll make Nate's social media accounts thrive. From collaborating with likeminded brands and influencers to anticipating and acting on viral trends, you'll find creative ways to share content, grow engagement and encourage honey trial and usage. And last but not least, you'll uphold the brand's reputation and value with every like, comment and interaction.

PRIMARY RESPONSIBILITIES

Evolve our industry-leading social media strategy and lead its execution

Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement across Instagram, TikTok, Facebook, Youtube and Pinterest

Collaborate with team members, influencers and brand partners to fully leverage the reach of Nate's and third-party content

Manage and execute day-to-day social media tactics, including publishing posts, monitoring performance and integrating with martech

Ensure the brand's voice remains consistent and authentic across all social channels

Monitor social media performance metrics, generating monthly reports and identifying actionable trends

Manage and implement a passionate community engagement strategy

Engaged with followers and future followers through comments, direct messages and interactive content

Proactively surprise and delight fans who are consistently engaged in our social media channels

Collaborate with customer care to ensure all consumer questions and inquiries are addressed quickly and in alignment with our Standard of Procedures

Available to address real-time consumer concerns and team needs

Increase social media presence and reach

Execute an ads strategy to grow engaged followers and boost impressions and engagements on organic posts

Foster brand awareness with new consumers by engaging in food, wellness and other relevant content

Plan seasonal product giveaways to build excitement about product trial and new usage opportunities

Lead social content creation and curation

Develop and execute a social content strategy that is authentic to Nate's and supports our brand's growth goals

Create original content, including photos and videos, that spotlight our brand, products, team and fans

Collaborate with the marketing team to brief external creators, designers and agencies on any outsourced content needs

Lead the creative vision for our social accounts, consistently developing innovative and unique content ideas that distinguish us from other brands

Other duties as needed

QUALIFICATIONS AND SKILLS

Bachelor's degree in marketing or related field required

2 years of experience in a social media role required; experience in food, CPG or retail preferred

Proficiency in social media platforms, content creation tools (e.g., Canva, Adobe Suite, etc.) and scheduling tools (e.g., Sendible, etc.) required

Microsoft Office experience required

Exceptional verbal and written communication and collaboration

Interest in connecting audiences and building relationships online

Detail oriented and technically savvy

ABOUT NATE'S

With a purity guarantee and award-wining taste, Nate's 100% Pure, Raw & Unfiltered Honey delivers a promise of premium honey. Through rigorous testing and careful handling, we ensure every bottle is the highest quality from the inside out : no additives, no preservatives, never pasteurized, pollens intact, crafted for exceptional taste and no sticky bottles. Nate's promises an undivided commitment to providing the highest quality product to you and your family, while also committing to be a faithful steward of its resources.

Salary : $60,000 - $65,000

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