What are the responsibilities and job description for the Digital Content Specialist position at Sweetgrass Properties?
Sweetgrass Properties is a leading vacation rental management company specializing in luxury homes along the Charleston Coast. We take pride in showcasing the beauty, lifestyle, and unique culture of the Lowcountry. As our new Digital Content Specialist, you will develop and execute engaging content for Instagram, Facebook, TikTok, and LinkedIn to share our story with the world.
Key Responsibilities:
What We're Looking For:
Key Responsibilities:
- Create & Manage Content – Develop and execute engaging content, including photos, videos, reels, and stories.
- Be on Camera – Act as an on-camera personality for social media content, including walkthroughs, guest engagement, and influencer-style videos.
- Develop & Maintain a Social Media Calendar – Plan, schedule, and organize content to ensure a consistent and strategic posting schedule.
- Grow & Engage Our Audience – Foster community interaction, respond to comments/messages, and drive follower engagement through creative strategies.
What We're Looking For:
- Social Media Strategy & Planning – Ability to develop and maintain a content calendar that aligns with marketing goals.
- Social Media Savvy – Deep understanding of Instagram, Facebook, TikTok, and LinkedIn and how to create engaging content for each platform.
- Comfortable On Camera – Ability to host, narrate, and present video content in an engaging, professional, and natural way.
