What are the responsibilities and job description for the Sales Director position at Sweety High Media?
Company Overview
Digital Futures / Sweety High Media is the leading media platform serving the under 40 audience. With 25M users, a large creator network, studio and AI-led growth agency, we work with the top studios, labels, artists and brands to deliver authentic, earned media ROI in an inclusive environment.
Role Overview
The company is seeking an experienced sales professional to join our team. The Sales Director serves as a lead on creating custom, omni-platform packages for partners that help grow their Direct-to-Consumer market. This role is ideal for a thought-leader well versed in ideation, collateral development, pitching and closing partnership with high profile clients in the modern media landscape.
Experience with DTC strategy in and around the creator economy is paramount. You will work closely with the CEO, CCO, production and account team to drive commercial success by evangelizing growth solutions that leverage unique strategy, content, talent and distribution for high performance growth and brand equity.
A great fit for our team is a dynamic and pragmatic problem solver with significant experience in providing client solutions; a strong track record of sourcing and servicing brand-direct partnerships; and experience in vertical markets that include entertainment, sports, lifestyle, CPG and adjacent sectors.
Requirements
- Identify clients and build pipelines of leads using both inbound and outbound strategies that will involve leveraging your network and tracking opportunities with a CRM.
- A thorough understanding and ability to evangalize the current market environment and our unique value prop, including how brand content, creator marketing and strategic media can provide measurable ROI and brand value to clients.
- Working knowledge of the company’s competitive landscape, cultural landscape, and the needs of target audiences (under 40 digital-first consumer).
- Use of both inbound (content marketing, inbound campaigns) and outbound ( networking, email campaigns) sales strategies to generate new business leads.
- Leverage ad-tech and mar-tech tools to track leads, follow up on communications, manage sales opportunities, and measure the success of outreach efforts.
- Ability to help create customized sales presentations and proposals that align with client goals and highlight how our products solve their unique challenges - to create community, viral coefficients and earned media ROI.
- Work closely with account, editorial and production teams to identify new opportunities, create tailored sales programs, and ensure campaign ideas are executable on time and within budget.
- Develop and help manage ancillary sales materials such as case studies, sell sheets and data studies.
- Help track sales performance KPIs, including customer engagement, conversion rates, and overall GTM success to improve outreach and proposal strategies.
- Act as a main point of contact for clients to ensure campaigns are implemented on time, within budget, and meet the agreed-upon KPIs.
- Keep up-to-date with emerging trends in digital media, such as AI automation, to identify ways to integrate these into client solutions.
Requirements
