What are the responsibilities and job description for the Paid Search and Social Coordinator position at Swell Media?
Paid Search and Social Coordinator
Overview:
The Paid Search and Social Coordinator is responsible for supporting our Planners and PPC specialists in the day-to-day. The ideal candidate will be proactive, detail-oriented, and adept at managing tasks to keep projects on track.
Responsibilities:
- Responsible for the day-to-day coordination/execution and management of media plans and schedules and working closely with Planners to learn campaign needs to function proactively versus reactively
- This requires fluency in ad-planning tool, ad-server, and reporting systems once trained
- Ensures Planners are receiving requested information from partners in due time and following up when necessary
- Holds Planners accountable for keeping the status of RFPs, proposals, and orders current in the ad-planning tool
- Creates spec doc and UTMs for Planners review/ approval and trafficking to Producers
- Spearheads creative review, campaign set-up, and trafficking along with partner QA and ad-ops access/ reporting set-up
- Verifies appropriate data filters through and/or reporting set-up across all partners/ channels as well as develops and maintains a client-friendly screenshot/ proof-of-purchase (POP) deck with campaign ads
- Works with multiple sources of analytics to be able to ensure the correct data is being used for Planner analysis and optimization and scheduled reporting
- Efficient Tools and Systems Management:
- Manage ad-planning tools, servers, and reporting systems efficiently.
- Ensure timely information delivery to Planners and PPC Specialists.
- Maintain accurate data filters, reporting setups, and client-friendly decks.
- Campaign Coordination and Implementation:
- Create campaign documents, facilitate trafficking, and oversee the creative review.
- Coordinate with PPC Specialists for day-to-day campaign execution.
- Ensure completeness of campaign implementations and accountability of specialists.
- Analytics, Optimization, and Trends Research:
- Utilize multiple analytics sources for analysis and optimization.
- Research media and PPC trends for strategic planning and presentations.
- Gather data to equip specialists for strategic recommendations.
- Technology Proficiency and Management:
- Maintain proficiency in PPC platforms and media technology stack.
- Understand and manage tools including Campaign Manager, Meta Ads Manager, Google Ads, etc.
- Expense Tracking, Billing, and Task Management:
- Monitor expenses on paid social platforms for accurate billing.
- Proactively manage tasks to keep projects on track.
- Communication and Collaboration:
- Spearhead creative review, campaign set-up, and trafficking.
- Coordinate with PPC Specialists for information exchange and optimization recommendations.
- Make budget adjustment recommendations based on campaign performance insights.
Required Skills:
- Excellent organizational skills, multi-tasking capabilities, and attention to detail.
- Willingness and ability to follow process.
- Results-driven and passionate about putting in the work to garner success.
- Fundamental knowledge of media planning and buying (cross-channel).
- Strong project management skills.
- Exceptional communication, writing, and interpersonal skills.
- Strong quantitative and analytical skills.
- Comfortable working with budgets and numbers.
- Self-motivator with proven ability to work under pressure and complete tasks in a timely manner.
- Have the ability to positively reinforce the Planners in building and nurturing partner relationships.
- High level of proficiency in MS Excel, Word, and PowerPoint & the Google equivalents (Sheets, Docs, Slides).
- Experience with Meta and Google products in general; Meta Ads Manager, Campaign Manager, Google Tag Manager (GTM), Google Analytics (GA), Google Ads is a plus.
Education and Experience:
- BA/BS in Marketing or related field with 1-2 years of business experience; digital marketing experience preferred
- Agency media internship preferred
How to Apply
Submit your resume, and a cover letter rreid@trueholdinggroup.com
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: Hybrid remote in Portsmouth, NH 03801
Job Type: Full-time
Pay: $40,000.00 - $50,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: Hybrid remote in Portsmouth, NH 03801
Salary : $40,000 - $50,000