Paid Search and Social Specialist

Paid Search & Social Specialist

Overview:

The Paid Search & Social Specialist is an experienced position that balances pay-per-click campaign execution and client relationship management. S/he is responsible for Paid Search & Social account management, campaign strategy, and optimization of paid search, paid social, and video campaigns.

A Paid Search & Social Specialist should fundamentally understand different paid search and paid social strategies and know when to apply different tactics based on client needs and campaign objectives. Additionally, S/he must be able to articulate these strategies back to the client, and ensure Paid Search & Social Coordinators are versed to properly execute. S/he reports to the SVP of Digital.

Responsibilities:

• Ongoing management of paid search and paid social campaigns across paid media clients.
• Work with the senior team members to identify appropriate goals, KPI’s, target segments, and creative requirements for successful paid search and social campaigns.
• Use these goals as a framework to create, deploy, and manage campaigns across search and social networks.
• Collaborate with media specialists, creative services, and content specialists to ensure copy and content are aligned with keyword and campaign strategies and that all teams are subscribing to paid search, social, and analytics best practices.
• Manage client budgets to drive qualified traffic and conversions consistently and efficiently.
• Maintain ongoing plans for clients to outline optimization activities, promotions, and creative content.
• Align client needs with new product betas to ensure new tools and methodologies are being presented to clients.
• Directly owns relationships as an agency point-of-contact. Responsible for professional and thoughtful correspondence with clients.
• Ability to run client calls independently, with the confidence and industry knowledge to address key stakeholders on the client side.
• Identify opportunities for upselling and cross selling services to current clients.
• Support business development initiatives for prospective digital marketing clients by contributing to the creation of presentations and proposals.
• Help to assess and administer the technology, data and tracking needs to measure and report on performance across campaigns.
• Grow understanding of paid tactics and strategies through regular industry research.
• Performs other related duties as assigned.
• Responsible for managing multiple accounts at one time based on size, complexity and capacity.

Required Skills:

• Proficiency in analytics platforms including GA4, Google Data Studio, and Google Tag Manager.
• Expertise in self-serve ad platforms including Google Ads (Search, Display, YouTube, Performance Max), Microsoft Advertising (Bing), LinkedIn, Meta, and TikTok. Certification is encouraged.
• Proficient with Microsoft Office Suite, Google Docs, Google Sheets and Google Slides
• Experience with managing accounts and leading reporting calls.
• Experience tracking, measuring, and assessing client performance across multiple campaigns.
• Experience managing client budgets.
• Ability to adapt to and work in a fast paced environment.
• Proficient in time management and prioritizing tasks.
• Excellent communication skills.
• Strong organizational skills.
• Proven ability to multitask.

Education and Experience:

• 2-5 years of experience
• Agency experience strongly preferred
• Bachelor's degree or equivalent experience in a related field

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Unlimited paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• No weekends

Work Location: Hybrid remote in NH 03801, USA

Salary : $65,000 - $75,000