What are the responsibilities and job description for the Guest Experience Specialist position at Swickard Auto Group?
Description
The Guest Experience Specialist is responsible for generating and nurturing leads through online channels, ultimately converting them into sales. This role combines digital marketing skills with a strong understanding of the automotive industry.
Responsibilities
To all recruitment agencies: Swickard does not accept agency resumes. Do not forward resumes to our careers alias or other Swickard employees. Swickard is not responsible for any fees related to unsolicited resumes.
The Guest Experience Specialist is responsible for generating and nurturing leads through online channels, ultimately converting them into sales. This role combines digital marketing skills with a strong understanding of the automotive industry.
Responsibilities
- Lead Generation: Utilize various online platforms and tools to attract and generate qualified leads.
- Lead Qualification: Screen incoming leads to determine their interest level and potential fit for the dealership's inventory.
- Customer Communication: Engage with leads through email, phone, and online chat to provide information, answer questions, and build rapport.
- Sales Process: Guide leads through the sales process, from initial contact to closing the deal.
- CRM Management: Maintain accurate records of customer interactions and sales activities in the dealership's CRM system.
- Inventory Knowledge: Stay up-to-date on the dealership's inventory and be able to effectively communicate the features and benefits of each vehicle.
- Online Marketing: Assist with managing the dealership's online presence, including website updates and social media campaigns.
- Other duties as assigned.
- Demonstrates a high “HQ” (Hospitality Quotient) consisting of kindness and optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity
- Education: High school diploma or equivalent.
- Experience: Previous experience in e-commerce, online sales, or digital marketing.
- Skills:
- Strong communication skills, both written and verbal.
- Proficiency in using CRM software and other sales tools.
- Ability to work independently and as part of a team.
- Excellent customer service skills.
- Knowledge of the automotive industry and sales processes.
- Strong attention to detail and organizational skills.
- Paperwork Processing: Signing and filing necessary documents.
- Inventory Management: Assisting with inventory tasks, such as moving vehicles or preparing them for delivery.
- Ability to stand, walk, and sit for extended periods.
- Career Path – Swickard isn’t just a J-O-B. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
- Positive Culture - Be part of a supportive and collaborative team.
- Growth Opportunities - Opportunities for continued personal and professional growth.
- Competitive Compensation - Enjoy a competitive salary and comprehensive benefits package.
- We are an Equal Opportunity Employer and value diversity and inclusion at our company.
- We were founded in 2014 by Jeff Swickard in Wilsonville, OR.
- We’re a hospitality company that happens to sell cars, parts, and service.
- We are a team. Everyone plays a role in our success.
- Culture: We want to be our customers’ favorite place to purchase, lease, or service their vehicle and we want to be your favorite place to work!?
- Highline Brands: Swickard has positioned itself as a leader in highline brands such as Mercedes Benz, BMW, Volvo, Porsche, Lexus, Audi, Land Rover, and more.
- We are consistently ranked as one of the fastest growing dealership groups in the US by Automotive News.
To all recruitment agencies: Swickard does not accept agency resumes. Do not forward resumes to our careers alias or other Swickard employees. Swickard is not responsible for any fees related to unsolicited resumes.
