What are the responsibilities and job description for the Director of Brand & Category Strategy position at Swig HQ?
As the Director of Brand & Category Strategy, you will be the driving force behind Swig Drinks’ growth across multiple day-parts and platforms. You’ll aggregate third-party research, translate insights into actionable brand strategies, and lead new product development initiatives that elevate Swig Drinks to the next level. This is a high-impact role—ideal for someone who views their brand and category as their own business, taking full ownership of vision, results, and team development.
How You’ll Make an Impact:
- Day-Part & Platform Growth
- Lead the strategic planning for optimizing brand presence across different day-parts (morning, afternoon, evening) to capture untapped consumer needs and usage occasions.
- Identify and evaluate platform expansion opportunities—whether through new product lines, packaging innovations, or channel partnerships.
- Market & Consumer Insights
- Aggregate and synthesize third-party research (e.g., Technomic) to uncover emerging trends and category white space.
- Drive data-informed decision-making by translating quantitative and qualitative insights into brand positioning, product roadmaps, and go-to-market strategies.
- Brand Strategy & Vision
- Define, refine, and champion a brand vision that resonates with Swig Drinks’ core mission and captures evolving consumer preferences.
- Develop long-term growth strategies (2–3 year horizon) while also delivering quick-win initiatives that keep momentum high.
- Product Development & Innovation
- Collaborate with R&D, Finance, Supply Chain, and Marketing to conceptualize, test, and launch new products.
- Oversee end-to-end go-to-market plans, ensuring each product meets brand standards and financial targets.
- Category Management
- Monitor category performance, competitor activities, and consumer shifts to propose SKU optimizations and pricing frameworks.
- Spearhead cross-functional projects that align with category objectives and enhance overall brand equity.
- Testing & Validation of New Products
- Plan and conduct pilot programs to validate product concepts prior to full-scale launch, taking a hands-on approach to project management and timeline coordination.
- Work cross-functionally to gather real-time feedback, measure performance against KPIs, and rapidly refine go-to-market strategies.
- Provide comprehensive performance updates and actionable insights based on test results, ensuring data-driven decisions guide overall product success.
What You’ll Bring to the Role:
- 5 years of progressive experience in brand management, category management, or product development (CPG or beverage experience is a plus).
- Proven track record of driving consumer-centric strategies that deliver tangible business growth.
- Strong competency in leveraging third-party research tools and data analytics platforms.
- Exceptional communication skills with a demonstrated ability to influence cross-functional stakeholders and senior leadership.
- Bachelor’s degree in Marketing, Business, or related field required; MBA preferred but not mandatory.
- Demonstrated experience designing and executing pilot programs or testing initiatives, with the ability to interpret data, distill insights, and translate those findings into concrete product enhancements or strategic pivots.
Who We Are:
Swig is the fastest growing and most successful drink brand in America, going viral on TikTok with users driving miles away for the dirty soda. Swig's employees are at the core of all we do, we offer unique opportunities and delightful teams who create happiness one cup at a time.
