What are the responsibilities and job description for the VP of Real Estate position at Swig HQ?
In this role, Swig will look to you to lead the development of the real estate strategic plan which is critical to Swig’s growth. Your experience will be needed to identify territories for growth, build and deliver a pipeline of projects, manage complex deals, oversee market & cost valuations, and manage critical partnerships. In addition, you’ll be guiding a team on all project types and strategies to achieve yearly development goals. To be successful in this role you must excel in strong communication, leverage your experience during lease negotiations, be an analytical thinker coupled with strong problem-solving skills. If you’re a successful development professional who can help us build and expand our brand, we’d love to hear from you.
How You’ll Make an Impact:
- Process Development & Improvement: Oversee the real estate development calendar and pipeline. Organize, prioritize, and report the inflow of site opportunities to the REC (Real Estate Committee), ensuring alignment with strategic objectives.
- Strategic Site Selection and Development: Lead the strategic site selection process to ensure new sites meet expectations for sales and traffic. Perform detailed market analysis, site visits, and high-stakes negotiations with property owners and developers. Conduct buy versus lease analysis and make strategic recommendations to leadership to optimize the company's real estate portfolio.
- Market and Competitive Analysis: Maintain a comprehensive understanding of all current and future markets, including monitoring existing real estate values, competitor expansion patterns, and demographic trends to inform strategic decisions and ensure site selection supports high performance.
- Financial Analysis and Proposal Development: In partnership with the Executive Leadership and Finance team, develop sophisticated analyses to evaluate the viability and strategic value of potential sites. Develop and present detailed site Proposal Packages, including Site Attributes, Analytics Reports, Proforma, and Market Partner Surveys to the Real Estate Committee (REC) consisting of Senior Leadership and Board Members.
- Broker and Developer Network Management: Manage the Real Estate Broker and Master Broker networks across the country, ensuring close alignment with Torchy’s development strategy. Cultivate and manage relationships with key Local and National Developers and Landlords through network events such as ICSC and other market events and visits.
- Cross-Functional Collaboration: Coordinate with all departments to communicate site delivery schedules, opening timelines, and deal pipeline updates. Ensure seamless integration of new locations into the company's operations. Partner internally to support other strategic business, such as franchise partnerships.
- Lease & Asset Management: Oversee the management of the existing lease database and all lease renewals and ongoing relationships that will facilitate remodels, modifications or changes to existing locations. Make and present timely lease renewal recommendations based on store performance and physical trade zone changes and constraints. Lead negotiations for Letters of Intent (LOI) and contract terms, working closely with Legal Counsel to finalize lease terms and monitor lease movement.
- Team Leadership: You will provide leadership to members of the real estate development team – providing mentorship, guidance, and support to ensure alignment with the company’s strategic goals.
- Bachelor's Degree in Real Estate, Business, or related fields is preferred.
- Minimum 5-10 years of experience in a corporate or franchise real estate environment.
- Demonstrated knowledge / skill in market planning and implementation for freestanding “retail” real estate development.
- Extensive knowledge of the real estate development process including broker management, negotiation, real estate contracts, demographic analysis, financial analysis, site plans and zoning.
- Computer skills including Google Office, Microsoft Office, GIS, Placer.ai, Sitewise, SiteZeus (or similar) and other database systems.
- Aptitude for making information easy to understand and informative to allow the REC team to make decisions quickly and accurately
- Partnership oriented
Who We Are:
Swig is the fastest growing and most successful drink brand in America, going viral on TikTok with users driving miles away for the dirty soda. Swig's employees are at the core of all we do, so if you're looking for a fun career instead of just a job, join us! We offer unique opportunities for promotion and delightful teams who create happiness one cup at a time.