External Communications Specialist

Compensation Range

$28.85 - $36.06 Hourly Rate

Job Description Summary

Develop compelling content that highlights the company's innovative projects, people, industry expertise, and commitment to excellence in support of our national, regional and divisional goals. Through public relations, social media campaigns, our website(s), and targeted outreach efforts, ensure our message resonates with key audiences, from prospective clients to prospective employees.

Job Description

POSITION RESPONSIBILITIES AND DUTIES

• Align external communication strategies with the company's overall objectives for maintaining and growing market share, geographic or market penetration, and brand awareness and recognition, with a focus on elevating and championing the firm’s position as an industry expert.
• Drive communication plans and campaigns that enhance brand visibility and reputation within the AEC industry.
• Establish consistent timelines for the multi-faceted communications plan, including achievable key milestones and deadlines
• Develop engaging and informative content tailored to different external audiences; includes writing and editing regional press releases, social media posts, website content, external publication articles, strategic campaign collateral, and other materials to support pre-positioning, company promotion, and recruitment efforts.
• Ensure external messages are clear, consistent, and aligned with strategic goals.
• Maintain consistency in messaging and branding.
• Act as a champion for the company’s brand, ensuring that all external communications reflect the company’s identity and core values.
• Develop and execute PR campaigns to promote company initiatives and projects.
• Identify opportunities for local leadership and subject matter experts to contribute thought leadership articles, op-eds, and expert commentary in industry publications.
• Identify speaking opportunities and coordinate participation in industry conferences and events.
• Oversee the region’s online presence, including the website and social media channels.
• Develop engaging content, including articles, blog posts, and multimedia assets, to support communication goals.
• Measure the performance of digital media efforts, track key performance indicators, and adjust strategies accordingly for maximum impact. Identify true ROI vs. vanity statistics.
• Participate on a team of dedicated regional communications specialists to implement consistent strategies at the regional and divisional level, consistent with overall national strategies to maximize effectiveness and efficiency.
• Work collaboratively with regional, divisional, and local teams to plan, coordinate, and execute industry-facing or client-facing events, i.e., groundbreaking ceremonies, project milestones, and client engagement activities.
• Collaborate with Affiliates in developing and executing external communications strategies to support business goals and achieve brand recognition at regional and divisional level
• Collaborate with National Target Markets in developing and executing external communications strategies to ensure consistency of messaging and alignment with company business goals at regional and divisional level
• Cultivate and maintain relationships with key local/regional media outlets and journalists.
• Create and distribute press releases, media kits, and other materials to secure positive media coverage.
• Complete other responsibilities as assigned
  
  

Minimum Skills And Experience

• Bachelor’s degree in communications, marketing, or related field is required.
• Knowledge of best practices in modern communications strategies and platforms.
• Excellent verbal and written communication skills.
• Commitment to develop and maintain a strong level of business literacy about Swinerton’s organizational structure, affiliates, strategic initiatives, and culture.
• Analytical skills to forecast and identify trends and challenges; offer new ideas.
• Exceptional organizational and time management skills; ability to manage multiple competing priorities.
• Strong interpersonal skills are crucial for building relationships and collaborating effectively with internal stakeholders, regional leadership, and employees at all levels of the organization.
• Demonstrated ability to think strategically and develop comprehensive communication strategies aligned with organizational objectives and tailored to regional and divisional needs.
• Ability to manage multiple projects simultaneously, prioritize tasks, meet deadlines, and adapt to changing priorities in a fast-paced environment.
• Comfortable with technology and willing to learn new tools and platforms to enhance communication effectiveness.
• Proficiency in utilizing digital communication tools and platforms to disseminate information effectively and engage audiences.
• Experience with Unanet CRM or equal Customer Relationship Management software preferred but not required.
• Proficiency with Adobe Creative Suite and Microsoft Office.
• Ability to work both independently and collaboratively.
• Professional judgment and discretion.
• Ability and willingness to travel.
  
  

Summary Of Benefits

This role is eligible for the following benefits: medical, dental, vision, 401(k) with company matching, Employee Stock Ownership Program (ESOP), individual stock ownership, paid vacation, paid sick leave, paid holidays, bereavement leave, employee assistance program, pre-tax flexible spending accounts, basic term life insurance and AD&D, business travel accident insurance, short and long term disability, financial wellness coaching, educational assistance, Care.com membership, ClassPass fitness membership, and DashPass delivery membership. Voluntary benefits include additional term life insurance, long term care insurance, critical illness and accidental injury insurance, pet insurance, legal plan, identity theft protection, and other voluntary benefit options.