Marketing Pursuits Assistant

Job Description Summary

At Swinerton, the Strategic Pursuits team plays a focused and strategic role in supporting the acquisition of work through the development of pursuit strategies, participation in capture planning, and the crafting of compelling proposals and marketing materials that differentiate Swinerton from its competitors, enhancing the company's chances of winning projects. Leveraging expertise in branding, content creation, stakeholder engagement, and project management, the Marketing Pursuits team collaborates in partnership with pursuit teams (internal and external) to align client needs with the company's capabilities to secure the best opportunities for the organization aligned with strategic objectives.

Job Description

As a Marketing Pursuits Assistant, while still developing a total understanding of your role in proposal management, you typically assist in the management and support of pursuits, which involves coordinating proposals, presentations, and other marketing materials essential for winning projects. Typical responsibilities may include the collection and maintenance of essential project data, resumes, and professional backgrounds to showcase the company's track record and team qualifications, ensure that proposal sections are tailored to client requirements, writing/editing of both non-technical and technical content to effectively communicate the company's strengths, coordinate internal communication regarding proposal deadlines, and assist with client research. You will work closely with senior marketing professionals and pursuit team members to ensure that marketing strategies align with the firm's goals and effectively showcase its expertise and capabilities. Additionally, you may engage in market research, competitor analysis, and maintaining the accuracy and completeness of marketing information databases and platforms. As you gain more experience, you will develop the ability to lead smaller proposals/pursuits individually and contribute more significantly to strategic planning and execution, helping to drive the firm's growth and success in a competitive industry landscape.

Proposal Management Development:

• Assist in the creation and coordination of proposal submissions for potential projects while developing the capability to lead smaller pursuits gained through experience and execution:
• Collaborate with pursuit teams in the development of winning strategies for each proposal, including identifying key selling points and differentiation factors.
• Support and/or lead the proposal development process, including establishing timelines, setting deadlines for contributors, and ensuring that all components are completed on time.
• Actively participate in all pursuit meetings, i.e., strategy, (pre) kick-off, color review(s), client debrief, internal postmortem, etc.
• Coordinate input from various stakeholders, including technical staff, subject matter experts, and project managers, to gather relevant information for the proposal and ensure compliance with client requirements.
• Coordinate the gathering of cross-functional requirements, i.e., risk, legal, compliance, etc. by utilizing centralized asset database prior to engaging interdepartmental partners; engage partners, as required, for unique requirements.
• Conduct research to understand the client's needs, preferences, and project requirements.
• Write and edit proposal content and ensure it is clear, compelling, and tailored to the specific project and client.
• Utilize branded templates to create visually appealing proposal documents and basic proposal graphics – working collaboratively with graphic designers, as required.
• Review all proposal drafts to ensure accuracy, consistency, and compliance with client requirements and company standards.
• Oversee the production of final proposal documents, including printing, binding, and packaging for delivery.
• Conduct post-mortem reviews to assess the effectiveness of the proposal development process, identify lessons learned, and identify areas for improvement in future proposals.
  
  

Client Interview/Presentation

• Lead or assist in the creation and coordination of interviews/presentations for potential projects while developing the capability to prepare teams for smaller interviews/presentations gained through experience and execution:
• Collaborate with pursuit team to develop presentation content that effectively communicates the company's qualifications, approach, and value proposition as developed within submitted proposals.
• Ensure that all members of the presentation team are aligned on key messages, roles, and responsibilities.
• Craft key messages and talking points that resonate with the client's objectives and address their concerns.
• Utilize branded templates to create visually engaging presentation materials, including slides, charts, and visuals that support the key messages and enhance understanding.
• Organize and/or support rehearsal sessions for the presentation team; developing ability to provide coaching on delivery, timing, and handling potential questions or objections.
• Manage and/or support logistical aspects of the presentation, including scheduling, venue arrangements, technology setup, and any other necessary preparations, as required.
• Work with the pursuit and presentation teams to anticipate potential questions from the client and prepare concise, well-informed, and strategic responses.
• Incorporate feedback from internal rehearsals to improve the presentation content, design, and delivery.
• Prepare supporting documentation, such as handouts or leave-behind materials, to reinforce key messages and provide additional information to the client.
• Work with the pursuit team to ensure follow-up with the client after the presentation to address any remaining questions or concerns or prepare and submit any additional information required.
• Conduct or participate in post-mortem reviews to assess the effectiveness of the presentation strategy, identify lessons learned, and identify areas for improvement in future client presentations.
  
  

Marketing Material Creation

• Lead and/or support the development of marketing collateral, including brochures, pitch presentations, and case studies.
• Lead and/or support the design and production of marketing materials or coordinate with external vendors or assigned internal resources.
• Ensure branding consistency across all marketing materials and communications.
  
  

Project Management

• Develop and display effective project management capabilities, and ensure they are consistently displayed in the delivery of your responsibilities:
• Coordinate and track the progress of projects and initiatives, ensuring timely completion.
• Develop proposal/presentation plans and timelines, in collaboration with pursuit team members and other stakeholders.
• Assign tasks, set priorities, and monitor deadlines to ensure smooth project execution.
• Communicate project status updates, risks, and issues to stakeholders and management.
• Conduct post-project reviews to evaluate performance, identify lessons learned, and implement improvements for future projects.
  
  

Quality Control Review

• Ensure that all marketing materials produced meet the company's quality standards.
• Review content for accuracy, completeness, and relevance, i.e., all pursuit content, project descriptions, and other content to ensure it meets the needs of the target audience and accurately represents the company's capabilities.
• Collect feedback from internal stakeholders and partners, analyze performance metrics, and identify areas for improvement in marketing materials and processes for continuous improvement.
• Strategy Capture Planning
• Develop an understanding and comprehension of strategy and capture planning through direct exposure and active involvement in opportunity meetings and discussions.
• Develop an understanding of the competitive landscape within your region, i.e., local market dynamics, client preferences, evaluation and decision-making processes, competitor trends and activities, etc. to inform future pursuit strategy.
  
  

Data Maintenance Reporting

• Actively collect, update, and maintain relevant data during pursuit activities; adhere to proposal close-out process to ensure all data is routinely and accurately entered/uploaded to centralized locations/databases, the company’s client relationship management (CRM) and digital asset management (DAM) platforms, or other designated locations.
• Contribute to the continuous maintenance and accuracy of opportunity data in the company’s CRM.
• Conduct regular audits to verify the accuracy, completeness, and consistency of data, and making necessary corrections or updates as needed, in partnership with Strategic Content team members.
• Develop proficiency with Unanet CRM to generate reports (i.e., people, projects/experience, geography, market sectors, etc.; utilize data to develop insights that can inform proposal strategies or support go/no-go decisions.
  
  

Relationship Building

• Foster a collaborative and supportive work environment within the marketing team and across the organization; develop an internal network.
• Cultivate and maintain positive relationships with team members, interdepartmental partners, and internal clients/stakeholders.
  
  

Minimum Skills And Experience Requirements.

• Bachelor's degree in marketing, communications, English, business/professional writing, journalism, or a related field is required.
• 1 to 3 years of relevant experience is required.
• Display strong project management capabilities.
• Ability to manage multiple projects simultaneously, prioritize tasks, meet deadlines, and work effectively under pressure in a fast-paced environment.
• Meticulous attention to detail to ensure accuracy and consistency in marketing materials, proposals, and client communications.
• Excellent writing and editing skills to create compelling content for proposals, adhering to brand voice and style guidelines.
• An understanding of branding principles. Familiarity with brand and style guidelines and the ability to maintain brand consistency across various deliverables.
• Proficiency in Adobe Creative Suite (primarily InDesign) and Microsoft Office Suite (primarily PowerPoint) to create visually appealing marketing materials, presentations, and proposals utilizing branded templates.
• Strong interpersonal and communication skills, both written and verbal, to effectively collaborate with internal teams, clients, vendors, and other stakeholders.
• Previous experience in, or familiarity with, the AEC industry, including an understanding of architectural design, engineering principles, construction processes, and industry trends, is highly beneficial and strongly preferred.
• Experience with customer relationship management (CRM) systems, a plus.
• Ability to work collaboratively as part of a marketing team, as well as independently with minimal supervision, demonstrating flexibility, adaptability, and a positive attitude.
• Strong problem-solving skills to address process challenges, overcome obstacles, and find creative solutions that meet project objective; ability to ask for help and leverage resources.
• Commitment to continuous learning and professional development to stay updated on proposal and presentation trends, tools, and techniques. Participation in workshops, training programs, or industry events may be beneficial.
• Develop and maintain a strong level of business literacy about Swinerton’s organizational structure, affiliates, strategic initiatives, and culture.
• Exemplify unwavering accountability in executing assigned duties and responsibilities.
• Professional judgment and discretion.
  
  

Summary Of Benefits

This role is eligible for the following benefits: medical, dental, vision, 401(k) with company matching, Employee Stock Ownership Program (ESOP), individual stock ownership, paid vacation, paid sick leave, paid holidays, bereavement leave, employee assistance program, pre-tax flexible spending accounts, basic term life insurance and AD&D, business travel accident insurance, short and long term disability, financial wellness coaching, educational assistance, Care.com membership, ClassPass fitness membership, and DashPass delivery membership. Voluntary benefits include additional term life insurance, long term care insurance, critical illness and accidental injury insurance, pet insurance, legal plan, identity theft protection, and other voluntary benefit options.