What are the responsibilities and job description for the Strategic Marketing Sports & University Intern position at Swire Coca-Cola?
What does a Strategic Marketing Sports & University Intern do at Swire Coca-Cola?
This internship provides a unique opportunity to immerse yourself in the world of sports, entertainment, and college venue partnerships, gaining valuable experience in market research and strategic planning. You will have the chance to contribute to the development of innovative marketing strategies, collaborate with key stakeholders, and play a role in shaping our approach to asset management. Your work will directly support our mission to grow market share, enhance brand presence, and engage new consumer segments, while gaining a deeper understanding of the commercial marketing landscape.
Job Details:
This position is for a summer Internship from May 2025 – August 2025
Responsibilities:
Research market trends and positioning to identify opportunities that align with and support the company’s strategic direction
Define new market positions that capitalize on consumer trends, particularly those relevant to existing and potential prestige partners, such as sports venues
Collaborate with internal and external stakeholders to develop market-specific execution strategies
Create strategic plans that guide both current and future asset strategies.
Develop compelling marketing materials for use in consumer and customer acquisition initiatives
Requirements:
Currently pursuing a bachelor’s or master’s degree in marketing, sports management, data analytics, economics or equivalent related program with a graduation date of Aug 2025 or later
