What are the responsibilities and job description for the Digital Marketing Strategist position at SWISSGEAR?
Job Description
The Digital Marketing Manager will lead the digital marketing strategy for SWISSGEAR, a globally recognized brand in travel goods. The ideal candidate will have 5 years of experience in digital marketing, ecommerce, or retail, with expertise in Google Ads, Google Shopping, Google Tag Manager, Bing, Meta Ads, TikTok Ads, YouTube, Programmatic, SEO, and Retargeting.
Key Responsibilities:
- Develop and execute a full-funnel digital marketing strategy focused on revenue growth, acquisition, and retention.
- Optimize and overhaul Swissgear.com's marketing programs to enhance the customer journey.
- Lead brand-building initiatives, positioning SWISSGEAR as the leader in travel gear through digital-first campaigns.
- Own the marketing calendar, ensuring promotions, launches, and campaigns align with company goals.
Requirements:
- Proven track record of leading digital marketing strategies and driving revenue growth.
- Expertise in paid media budgets, ROAS optimization, and scaling campaigns.
- Strong analytical mindset—able to interpret data and make data-driven marketing decisions.
- Intermediate proficiency in Microsoft Excel for campaign analysis.