What are the responsibilities and job description for the Ecommerce Director position at SWISSGEAR?
Role Overview
We are seeking an experienced digital marketing strategist to join our team as a Digital Marketing Manager. As a key member of our ecommerce department, you will be responsible for developing and executing a full-funnel digital marketing strategy that drives revenue growth, acquisition, and retention.
Responsibilities:
- Develop and execute a comprehensive digital marketing plan that aligns with business objectives.
- Manage and optimize paid media campaigns across multiple channels, including Google Ads, Google Shopping, Bing, Meta Ads, TikTok Ads, YouTube, and Programmatic.
- Collaborate with the creative team to develop high-impact creative assets for ads, emails, and social media.
- Monitor and analyze marketing performance metrics, making data-driven recommendations to improve campaign performance.
Requirements:
- 5 years of experience in digital marketing, ecommerce, or retail.
- Expertise in Google Ads, Google Shopping, Google Tag Manager, Bing, Meta Ads, TikTok Ads, YouTube, Programmatic, SEO, and Retargeting.
- Strong analytical skills and ability to interpret data.
- Intermediate proficiency in Microsoft Excel for campaign analysis.
