What are the responsibilities and job description for the Marketing Growth Specialist position at SWISSGEAR?
Job Summary
As a Digital Marketing Manager at SWISSGEAR, you will be responsible for developing and executing a digital marketing strategy that drives revenue growth, acquisition, and retention. This is a high-impact role that requires a strong analytical mindset, excellent communication skills, and a passion for digital marketing.
Key Responsibilities:
- Develop and execute a digital marketing strategy that aligns with business objectives.
- Manage and optimize paid media campaigns across multiple channels, including Google Ads, Google Shopping, Bing, Meta Ads, TikTok Ads, YouTube, and Programmatic.
- Collaborate with the ecommerce team to develop a comprehensive ecommerce strategy that drives revenue growth and acquisition.
- Monitor and analyze marketing performance metrics, making data-driven recommendations to improve campaign performance.
Requirements:
- 5 years of experience in digital marketing, ecommerce, or retail.
- Expertise in Google Ads, Google Shopping, Google Tag Manager, Bing, Meta Ads, TikTok Ads, YouTube, Programmatic, SEO, and Retargeting.
- Strong analytical skills and ability to interpret data.
- Intermediate proficiency in Microsoft Excel for campaign analysis.
