What are the responsibilities and job description for the Marketing Manager position at SWISSOTEL?
Job Description
WHAT YOU WILL BE DOING :
The Marketing Manager drives Marketing & Communications strategy for the Swissôtel Chicago, with the goal of enhancing the image of the hotel, ensuring quality media coverage, and maximizing revenue. Working closely with the Director of Sales & Marketing and Revenue at the hotel, this role builds strategic public relations plans, targeted campaigns, and social media content to drive consumer awareness and preference, while focusing on showcasing and supporting the hotel’s internal clients (Food and Beverage, Spa, Special Events, Sales, etc.) to local, regional, national and international media and consumers. The position will build partnerships with all related tourism divisions, as well as Accor brand teams. This role acts as the spokesperson for the hotel when internal partners are unavailable; provides crisis communications assistance; and ensures all public information is current and displayed correctly, including brand and property level web sites. Overall success will be measured by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns as well as year-over-year growth in all key metrics – social media engagement, web site statistics, and campaign revenues.
Public Relations and Visual Asset Management
- Develops a comprehensive PR plan per quarter, including group, leisure and local efforts, and executes post sign-off from the Director of Sales & Marketing
- Develops, implements, and manages all brand programs and campaigns, in coordination with the Swissôtel corporate office in Paris and the PME office in Sao Paula; fully communicates all campaigns to the property operations teams; develops tracking and reports on the metrics, assessing success
- Communicates with property Revenue team to develop need period calendar, creates campaigns for each, and analyzes the ROI and areas for improvement :
Audience Growth
Media Advertising
Building Successful Relationships
Social Media Content Management
General
Qualifications
YOUR EXPERIENCE AND SKILLS INCLUDE :
Additional Information
WHAT IS IN IT FOR YOU :
Heart Artist = Heartist®
Our Heartist Culture
At Accor, we are all Heartists®. Passionate and experts in what we do, each and every one of us, with our own personality, master the fine art of welcoming, connecting, and serving others. We are passionate about people and attentive to the world, it is the Heartist® way of being.
Generous, attentive, and free, we ensure that everyone can come as they are, and feel like they belong. As one big team, we know that only together can we do amazing things! The world is more welcoming when we’re connected heart to heart. How we do it? We care, we dare, we place people at the heart of everything we do.
We aim at creating exceptional experiences that will turn both guests and employees into raving fans, because our own well-being in our jobs is just as important as our guest fulfillment. Like all good stories, everything is related. We are driven by our shared values.
Come As You Are
Imagine a workplace with leaders and colleagues who show up real, who embrace vulnerability, let go of egos and inspire authentic, genuine connections. Come as YOU are by adding your voice to 120 cultures and counting. Our culture of inclusion welcomes everyone, regardless of race, gender, background, or… anything really!
For five years in a row, our colleagues have voted Swissôtel Chicago a Top Workplace and every day we strive to bring our best selves to work to live up to this tremendous honor. We are looking for individuals who love nothing more than to connect with fellow humans. If you love the idea of building a career and being celebrated in your job for simply being YOU – then apply with us today and tell us about yourself!
Our Community Outreach
Our colleagues are passionate about connecting to the world and to others. We extend this passion to our Chicago community through our partnership with SOS Children’s Villages Illinois, a family focused organization that strengthens broken families, brings education and provides a safe and positive environment for underprivileged children. What started as a fundraising campaign quickly evolved into a heart campaign, giving hope to children, who were once less-fortunate, and showing them that we are dedicated to providing a brighter future.
Our Vitality
Made possible by Harry Weese’s visionary design, Swissôtel Chicago boasts “forever” views of the Chicago skyline, Navy Pier, and Lake Michigan. Our colleague culture is inspired by Vitality; united by a common goal to deliver heartfelt service, build meaningful relationships and lead quality lives. With incomparable event space, 662 newly renovated guest rooms and suites, a one of a kind penthouse ballroom and flawless food & beverage delivery, Swissôtel Chicago is the premiere hotel in Chicago for leisure and conference guests.
About Accor
We are a worldwide Augmented Hospitality leader. We are 300,000 experts committed to reinventing hospitality with unique and unrivalled experiences within our addresses. We are Accor. Our promise is caring and impeccable service. We nurture real passion for service and achievement beyond limits. Our mission is to make the impossible possible to realize your dreams.
We’re so much more than hotels—we’re creating innovative lifestyle experiences, whether you live, work or play. Blaze your own trail from 50 hotel brands, restaurants, nightclubs, spas, co-working spaces, and tech start-ups.
About Swissôtel Hotels & Resorts
Swissôtel Hotels & Resorts got its start in Switzerland, a country known for big mountains and equally high standards of living. Its contemporary Swiss style and locally inspired flair attracts business and leisure travelers who enjoy high-end hotels but prefer fresh innovation to stale pretension. Conveniently located where travelers want to be, Swissôtel provides guests with the opportunity to stay in the heart of city centers worldwide where access to business and shopping districts are right around the corner. Swissôtel properties can be found in over 30 well-located properties around the world, with many more in development.
As guests of the world, every Swissôtel upholds Swiss sustainability standards. In fact, Swissôtel has a mission : to treat guests, team members, and the environment with equal respect. Swissôtel is now part of Accor, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences around the globe. But no matter how international Swissôtel becomes, just like the country it was founded in, it remains a small hotel at heart.
Salary : $65,000 - $75,000
