Western WA Parts Sales Manager

We are seeking an experienced and dynamic Parts Sales Manager to lead and execute proactive sales strategies aimed at expanding market penetration and driving revenue growth in the western region. The ideal candidate will have a strong background in parts sales and a proven ability to mentor and lead a high-performing team. In this role, you will be responsible for setting targets, developing scalable sales plans, managing strategic accounts, and collaborating cross-functionally to align parts sales with broader company objectives. Your expertise in building customer relationships, analyzing market trends, and driving team performance will be key to success. If you’re a results-oriented leader with a passion for fostering team development and achieving sales goals, we’d love to hear from you.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

• Develop and implement a proactive parts sales strategy to boost market penetration and revenue
• Identify customer needs, set targets, and create strategies to drive parts sales growth
• Lead and mentor parts sales team, providing training, support, and fostering a high-performance culture
• Build scalable sales plans for the western region, establishing standardized processes and performance metrics
• Collaborate with other departments (service, sales, marketing) to align parts sales with broader company goals
• Communicate effectively with internal stakeholders and customers to ensure seamless information flow and excellent service
• Accountable for parts sales goals in assigned territories, including activity metrics and revenue achievement
• Manage key strategic accounts and develop business development plans for key customers.
• Qualify prospects and design customized outreach strategies to align with company capabilities and increase success
• Provide market intelligence and develop CRM forecasts

Minimum Qualifications

• 5 years’ experience in sales, with a focus on parts sales or a related industry
• Experience managing and leading a team, with a proven track record of mentoring and developing individuals as well as fostering a collaborative team culture
• Proven experience in developing and executing sales strategies particularly in a proactive, customer-focused environment
• Experience managing strategic accounts and nurturing long-term customer relationships
• Ability to create a high-performance environment and hold team accountable for results
• Excellent communication and interpersonal skills to effectively engage with internal stakeholders, customers, and cross-functional teams
• Experience in setting performance metrics and using data to drive decision-making
• Ability to manage multiple priorities and deadlines effectively
• Exceptional organizational skills to handle a diverse set of responsibilities, including team management, customer outreach, and strategic planning
• Ability to embody and promote the company’s core values and culture
• Strong sense of accountability, professionalism, and commitment to team success
• Knowledge of CRM systems, preferably Salesforce

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions. This position requires the use of a computer, telephone, and other office equipment. In this position, you’ll be reading, writing, sitting, walking, doing repetitive motions, bending, climbing, and actively listening. Good visual and hearing acuity is required. You’ll need to have the ability to sit and/or stand for long periods of time, up to 10 hours.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

To perform this job successfully, the employee(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an at-will relationship.

SWS Equipment is an equal opportunity employer, drug-free workplace, and complies with ADA regulations as applicable.