SEO (Search Engine Optimization) Specialist

SEO (Search Engine Optimization) Specialist

Symphonic Distribution is a 100% independent music distribution and marketing company headquartered in downtown Tampa, FL and with a strong presence in New York City, Nashville, and major music markets across the world.  We focus on distributing, promoting and developing great independent music from artists, record labels, and many more. Not only do we want to work with some prolific creators, we want to also work with creative, passionate, positive and forward thinking individuals. Maybe this is you? If so, then below you will find an opportunity to join Symphonic. As a company, we want to have an environment that is inclusive, diverse and accepting so that everyone, regardless of their background, race or sexual orientation has a chance to do great things in the industries of music, tech and marketing.

In a Nutshell //

A SEO Specialist for Symphonic, is a hard working, and organized individual. This role will identify, develop and implement strategies, techniques and tactics to increase the number of visitors to our website(s) and obtain a high-ranking placement on the results page of search engines. The compensation will be from $40,000 - $50,000 depending on applicable years of experience. 

What you will do //

• Develop optimization strategies that increase the company's search engine results rankings
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Set measurable goals that demonstrate improvement in marketing efforts 
• Monitor daily performance metrics to understand SEO strategy performance 
• Employ user experience (UX) and conversion rate optimization methods to turn visitors into active users
• Collaborate with others within the corporate marketing department and product team to manage SEO strategy
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Optimizing copy and landing pages for search engine optimization
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Write compelling and high-quality website content, including blog posts, landing pages, search ad, etc

What you need to have //

• Bachelor’s Degree in Marketing or applicable field
• Two to three years of experience performing search engine optimization functions
• Experience with SEO industry programs, such as Google Analytics, SEM Rush, Yoast, and Wincher
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Familiarity with WordPress or other content management systems
• Proven track record of revenue producing initiatives
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on a daily basis
• Solid understanding of performance marketing, conversion, and online customer acquisition

• Experience with A/B and multivariate experiments
• Up-to-date with the latest trends and best practices in SEO and SEM
• Experience with other aspects of marketing, such as customer growth and promotion
• Excellent written and verbal communication skills
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
• Professionalism and respect for others.

What would be the icing on the cake //

• Music Industry experience 
• Ability to read and write in Spanish and Portuguese 

Additional Insights //

• This position reports to the Marketing Manager located in Tampa, Florida
• Hybrid work 

Symphonic Distribution enables content creators to fully maximize their music’s revenue and grow their global audience. The company focuses on working with: record labels, artists, managers, producers, social media influencers, and even distributors just like us to get their messages seen and heard. While our core business is to distribute music digitally and physically for the many talented creators that we have the honor of working with, we focus on a number of services, such as: Physical Distribution, User Generated Content Monetization on YouTube, Tik Tok, Triller, Instagram, Release Promotion such as Playlist pitching, marketing diagnostics, strategy and a number of other very important services to ensure that creators are maximizing and collecting on as many royalties as possible. Symphonic also showcases one of the largest partnership networks available, partnering with Spotify, Apple Music, Pandora, Amazon, and many other services where music can be consumed on. Check out more about us on our website at www.symdistro.com

Salary : $40,000 - $50,000