What are the responsibilities and job description for the Vice President, Marketing - Demand Generation position at Symphony Industrial AI, Inc.?
Overview :
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.
We are seeking an experienced and results-driven Vice President of Marketing, Demand Generation to lead and scale our demand generation strategies and initiatives. In this executive role, you will be responsible for developing and executing a comprehensive marketing plan that drives lead generation, brand awareness, and customer acquisition, ultimately contributing to revenue growth. The ideal candidate will be a strategic thinker, a team leader, and an expert in utilizing data-driven marketing techniques across multiple channels.
Key Responsibilities :
- Lead Demand Generation Strategy : Develop and execute an integrated demand generation strategy to drive qualified leads, enhance brand visibility, and increase sales pipeline across various verticals and regions.
- Optimize Marketing Campaigns : Oversee the creation, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, content marketing, events, and social media to generate high-quality leads.
- Data-Driven Decisions : Use data analytics to evaluate campaign performance, identify growth opportunities, and ensure maximum ROI on all marketing initiatives.
- Sales Alignment : Collaborate closely with sales leadership to align demand generation efforts with sales goals and improve the lead-to-conversion process.
- Team Leadership & Development : Build, mentor, and manage a high-performing demand generation team, setting clear objectives, providing coaching, and ensuring continuous professional development.
- Budget Management : Oversee the demand generation budget, ensuring effective allocation of resources to maximize results.
- Brand Messaging & Positioning : Ensure consistent messaging and branding across all demand generation activities that resonate with target audiences.
- Lead Nurturing & Lifecycle Marketing : Develop and refine lead nurturing strategies to increase engagement and conversion through targeted content and outreach at every stage of the customer lifecycle.
- Market Research & Competitive Intelligence : Conduct market research to identify industry trends, competitive landscape, and customer needs to ensure marketing strategies are innovative and effective.
Qualifications :
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