What are the responsibilities and job description for the Brand Manager position at Synaptic, Inc.?
At Synaptic, located in Cleveland, we have a reliable in-house retail marketing team. Our retail marketing team is dedicated to handling various aspects of communication and promotion for AT&T inside major retail locations. Synaptic 's professionals are passionate about their work and bring years of industry experience. We believe in functioning as an extension of our clients' marketing teams, working collaboratively to help them reach greater heights and achieve their business goals.
Armed with comprehensive knowledge, we embark on collecting market data. Our meticulous research process, which includes identifying the client's target audience, analyzing their industry, and gathering relevant information for the project, ensures that we have a deep understanding of the market. We thoroughly review competitor brands manually and technically, enabling us to determine the most effective channels and messaging to reach the target audience and boost sales. Our Retail Marketing team's expertise ensures the implementation of strategies that yield impactful results in any scenario or setting.
We seek an ambitious, results-driven Retail Marketing Specialist to join our team. This role develops and executes marketing strategies that enhance brand visibility, drive in-store engagement, and increase customer enrollment. The ideal candidate understands retail trends, consumer behavior, and digital and traditional marketing techniques.
Key Responsibilities of the Retail Marketing Specialist:
- Engage with customers inside various retailers, bringing a unique and compelling perspective aimed at generating new customers on behalf of AT&T
- Provide tailored solutions aimed at meeting each individual customers unique needs
- Guide each customer through the enrollment process
- Maintain a clean and professional retail space at all times
- Stay up to date on all of AT&T’s products, services and available promotions
- Track all sales data to senior management
Qualifications of the Retail Marketing Specialist Position:
- A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred but not required
- At least some experience in retail marketing, brand management, advertising, or other customer-facing positions preferred
- Entrepreneurial mindset with a passion for exceeding sales targets and driving brand awareness.
- Excellent communication and collaboration abilities
- Leadership experience
- Availability to work 40 hours per week, including weekends, and the ability to adapt to a fast-paced retail setting
