Vice President of Business Development

Job Title: Vice President of Business Development           

Reports to: President

The Vice President of Business Development is responsible for increasing order and scan volume across all modalities from referring providers in their assigned geographic territory to ensure that the territory will exceed its budgeted same-store-growth, scan volume, and revenue commitments. This will include analyzing referral patterns to develop customer-level marketing plans, identifying opportunities to increase scan volume with existing referrers, and/or developing new referral channels. Responsible for managing assigned expense budget.

Key Responsibilities:

• Cultivates strong relationships with top strategic referrers to maintain and/or
  increase order and scan volume; identifies key customer drivers (turnaround
  time, quality, etc.); ensures that customer’s needs are met and
  communicates any service deficiencies to the Operations Team to ensure
  existing scan volume is preserved.
• Prospects and targets new referrers based on market trends and conditions;
  uses consultative selling skills to engage new referrers and probes potential
  referrer to uncover competitive takeaways based on unmet needs.
• Analyzes marketed account referral patterns in order to strategically plan
  time in the field and associated actions plans to drive referrals; monitors
  variances/trends associated with existing referral base, works with operations
  management to determine possible causes for changes in referral patterns.
• Works in conjunction with territory Physician Sales and Operations
  leadership to establish realistic customer and territory plans that will deliver
  on the territory’s budgeted same-store-growth, scan volume, target and
  revenue commitments.
• Identifies specific risks to the referral base and implements targeted
  community outreach programs such as territory-level educational campaigns,
  health fairs and other events to promote consumer awareness.
• Participates in operational meetings in assigned territory, providing status
  updates as well as identifying areas for Physician Sales to engage
  strategically with larger team. May participate in Quarterly Business Reviews
  with key strategic accounts.
• Performs other duties as assigned by management.

Qualifications:

• High School Diploma or Equivalent Experience required. Bachelor’s degree preferred.
• Displays strong business acumen and demonstrates an understanding of the sales and physician space including the reimbursement landscape.
• Proven ability to successfully execute a territory development plan.
• 2 years of physician sales and marketing experience in a healthcare environment.
• Prior imaging experience.
• A proven track record of success in competitive selling environment is required
• Exceptional communication and presentation skills.
• 90-95% travel may be required.

Physical Requirements:

• Must be able to sit for extended periods of time.
• Must be able to move around the office, retrieve files, and operate office equipment.
• Must be able to work full-time in an office environment, using a computer to perform the majority of work responsibilities.
• Must be able to communicate effectively, both written and verbal, in the English language.