What are the responsibilities and job description for the Senior Copywriter position at Synchrony Group?

The Senior Copywriter plays a fundamental role in the content development process and partners with internal teams and clients on the writing and of innovative healthcare and pharmaceutical marketing initiatives for healthcare professional (HCP) and patient audiences. This individual understands client challenges and industry trends; demonstrates a firm understanding of relevant therapeutic areas and assigned products; and supports the strategic and creative direction of all deliverables while ensuring a high degree of medical accuracy.

Job Duties

Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences including HCPs patients / caregivers and internal client audiences (e.g. sales representatives)
Develop original content for deliverables across digital and print media (e.g. product brochures emails social media banner advertisements videos websites core visual aids)
Collaborate with Creative personnel leads to help establish the creative vision and refine graphics and layouts for all pieces
Engage with clients to understand their brand(s) key messages and creative vision; explore and develop innovative ideas appropriate to client marketing strategies
Demonstrate a firm understanding of the therapeutic areas target audiences and strategy for various products with the flexibility / adaptability necessary to function on various therapeutic teams
Ensure high quality and degree of accuracy with thorough referencing and annotation of all materials
Incorporate internal and client feedback comments and changes to manuscripts and layouts while maintaining the integrity and purpose of the material
Contribute to maintenance of uptodate style guides and core claims documents
Present work and provide rationale in internal and client content and creative reviews or meetings
Work with internal teams (e.g. Project Management) to develop and adhere to logical and attainable timelines for project completion
Follow internal and client processes and procedures with regard to workflow development of deliverables and adherence to industry best practices
Maintain a proactive approach on initiatives for existing and prospective clients
Attend client and partner meetings including promotional review committee meetings as needed to support development or delivery of content and creative

Internal and External Relationships

Collaborate with internal and external personnel to produce quality work within established timelines

Work as part of a team to ensure that it is meeting company goals and objectives and adhering to corporate values

Communicate effectively both verbally and in writing with colleagues clients and others

Exhibit professional manner in dealing with others; work to maintain constructive working relationships

Key Competencies

High level of integrity ethics confidentiality and accountability

Ability to manage outcomes to winwin resolution

Sound planning prioritization and skills

Ability to think in abstract terms make connections between unrelated ideas formulate innovative concepts and add value to brainstorming sessions

Ability to write for crosschannel platforms (i.e. print digital)

Excellent verbal and written communication skills

Welldeveloped organizational skills; ability to work under time constraints

Flexibility and adaptability to change

Proficiency in Microsoft Office and Adobe applications

Familiarity with user experience (UX) best practices

Keen understanding of the importance of partnership between Creative and Copy

Effective attention to detail and high degree of scientific and medical accuracy

Ability to creatively and strategically overcome challenges or obstacles

Firm understanding of pharmaceutical legal / regulatory review process

Ability to work independently; selfmotivated

Ability to participate and interact effectively on a team

High energy level and team player

Qualifications : Requirements

Bachelors degree

35 years of pharmaceutical agency copywriting experience

Experience writing for both HCP and consumer audiences

Solid understanding of marketing and advertising principles

Preferred Skills / Experience

Demonstrated experience working on a wide range of accounts and therapeutic areas

Working Conditions

Extra hours and / or nontraditional hours as client needs require

Additional Information :

Synchrony places high value on the wellbeing of its employees; therefore Synchrony team members are eligible for a comprehensive array of benefits including competitive salaries generous paid time off excellent health insurance family leave and a 401(k) plan with employer matching.

All your information will be kept confidential according to EEO guidelines.

EOE. Synchrony is not able to provide visa sponsorship for this role.

Remote Work : Employment Type :

Fulltime

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