AVP, Digital Acquisitions Marketing Manager

JOB_POSTING-3-67680

Job Description

Role Summary/Purpose:

Synchrony is leading the way to help consumers finance their health and wellness needs with CareCredit. This role will support the growth of our customer base through the development and implementation of thoughtful end to end campaigns across all paid, owned and earned media channels for health and wellness industries with a focus on the pet vertical for credit card and insurance. This role will interact extensively with internal media agency, external partners, product owners and leadership. Reporting to the VP, Consumer Marketing – Acquisitions, the AVP, Digital Acquisitions Manager will be a commercially-minded marketer who thrives in a fast-paced environment.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Duties And Responsibilities

• Support campaign strategy development and execution for assigned products, channels and/or funnel stages – including close partnership with agencies to ensure both delivery and optimization against campaigns with a priority on pet. Support other verticals as capacity allows.
• Partner and collaborate with channel SMEs during planning and buying cycles to inform audience, inventory and creative strategy, execution and optimization
• Work with internal media agency to drive campaign optimization through testing new techniques, analyzing performance data, and shifting budget to top performing campaign elements, across channels and/or other marketing efforts
• Work with analytics to campaign measurement plans with clear up-front objectives, segmentation, audiences, journeys, messaging and KPIs to ensure timely implementation of all tests.
• Create campaign summaries that capture learnings, best practices & next steps.
• Partner with website/agile team to align on-site experience with acquisitions strategy.
• Own budget and spend across all assigned products, channels and/or funnel stages – work closely with Finance to process payments and reconcile spend.
• Manage development of quarterly/annual business reviews and planning.
• Liaise with appropriate internal teams to stay updated on new product features, seasonal messaging, and marketing to ensure brand consistency and accuracy
• Liaise with external partners and large clients to identify opportunities to support customer base growth via their consumer paid, owned and earned media channels.
• Consistently update Health and Wellness team on key opportunities, potential risks and other nuances which affect the health of the business
• Perform other duties and/or special projects as assigned.
  
  

Qualifications/Requirements

• Bachelor’s degree or in lieu of degree, GED and 8 years marketing experience
• 5 years of experience in developing multi-channel digital strategy, including paid search, paid social, display and programmatic media – either in an agency or for a consumer brand.
• 2 years of experience in vendor/project management
• Experience owning marketing budget, with prior accountability for large scale performance marketing campaigns.
• Experience within Work Front or similar project management tool.
  
  

Desired Characteristics

• Marketing experience in the credit card or financial services industry – familiarity with value proposition and/or new product development processes.
• Direct marketing experience with both acquisition and lifecycle/loyalty channels.
• Strong quantitative skills, including analytical abilities and math proficiency
• Prior experience managing digital media agencies and/or working with digital measurement tools such as Google Analytics, Adobe Analytics of Data Management Platforms.
• Strong understanding of technical requirements, including tracking pixels, data integrations, etc. as it applies to paid media capabilities
• Strategic thinking with ability to develop and implement actionable plans to drive business results.
• Strong inter-personal skills, with ability to influence across cross-functional teams
• Demonstrated project management skills.
• Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.
• Ability to handle multiple ongoing complex projects in fast paced environment.
• Proficiency with collaboration tools including Workfront.
• Advertising agency experience a plus.
• Strong PC proficiency (MS Office Suite) or comparable software applications.
  
  

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
  
  

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
  
  

Job Family Group

Marketing