AVP, Paid Social Manager

Job Description :

Role Summary / Purpose :

Synchrony is continuing to build a world class Performance Media Organization committed to driving results with our retail and strategic partners, while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Paid Social Manager to lead efforts in driving successful digital campaigns, supporting our Health and Wellness portfolio across the Synchrony enterprise. This role will execute and optimize efficient paid social campaigns including work within Meta, Pinterest, Reddit, and LinkedIn.

Our Way of Working

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities :

• Responsible for Paid Social campaign planning, development, execution, optimization and forecast in collaboration with Paid Social Analysts
• Monitor campaign performance daily and optimize based on KPIs
• Directly work with business teams on initial campaign planning, as well as weekly and quarterly performance reviews, serving as the campaign leader
• Develop on-going testing plan and identify growth opportunity to expand innovation, new platforms and tactics and drive increased acquisition volume
• Identify opportunity for automation leveraging internal / external tools such as Sprinklr
• Collaborate with analytics on measurement, tagging and reporting
• Collaborate with other channel leads (programmatic, SEM, SEO, etc.) on cross channel integration and strategy
• Manage external partner relationships, identify new channels and innovative opportunities
• Provide oversight and coaching to Paid Social Analyst as needed
• Present Paid Social capabilities, case studies, learnings and strategic POVs to client teams and internal Performance Marketing teams
• Perform other duties and / or special projects as assigned

Qualifications / Requirements :

Desired Characteristics :

Grade / Level : 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment :

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice :

Job Family Group : Marketing

Salary : $90,000 - $155,000