What are the responsibilities and job description for the VP, Account Director - Marketing position at Synchrony?

Job Description :

Role Summary / Purpose :

The Account Director role within Account Management is responsible for both managing & cultivating strong partnerships with key strategic clients / businesses, delivering against client campaign business goals, delivering complex campaigns across multiple marketing execution channels, leading a team of Account Managers, and driving / supporting the continual evolution and integration of holistic planning and delivery for the business.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Duties and Responsibilities

Leverage campaign strategy & execution expertise to drive optimization & efficiency within client campaigns & deliver on key business strategic initiatives with a diligent focus on safety & soundness.
Identify ways to continually improve our client relationships, AM processes and value add to the business that are scalable across the AM team. Embrace change and be a catalyst for new ways of thinking & delivering for the business.
Develop, manage and drive Integrated Planning sessions with key clients that facilitate holistic channel planning, budget & marketing calendar reviews, capacity oversight & best practice sharing to support client business goals and drive incremental growth.
Lead and develop a team of Account Managers to successfully deliver, engage & drive value with our client teams, while also creating a positive team culture that promotes engagement and thought leadership for continued evolvement of the team.
Focus on finding ways to improve the current campaign delivery infrastructure, driving synergies / best practices across the team and improving the campaign execution flow to drive a more seamless experience.
Engage, coordinate & lead proactive project management for Demand Generation campaigns ensuring growth strategy deliverables are achieved.
As required, coordinate client marketing campaign incident management and corrective actions; partnering with remediation subject matter experts and compliance teams.
Build relationships / networks across key functional areas that support marketing execution plans.
Perform other duties and / or special projects as assigned.

Qualifications / Requirements

Bachelor’s Degree OR in lieu of degree high school diploma / GED and 8 years of professional experience in sales, marketing, operations in a corporate environment.

A minimum of 5 years of marketing experience to include Project Management and client relationship experience.

Experience leading and growing a team of professionals.

Ability to travel 20% of the time or as needed.

Desired Characteristics

B2B experience preferred.

Strong Leadership and People Management Experience.

A professional curiosity to learn & a professional skepticism to ensure we continue to evolve and ask the right questions.

Project management experience and the ability to prioritize, navigate changes and deliver to plan.

Excellent communication skills and ability to influence and partner with all levels of employees; internal and external partners / suppliers.

Strong analytical skills and ability to create / analyze reporting to drive insights on campaign workload, YOY trend changes, to identify optimization opportunities, etc.

Team player; flexibility to pivot with strategic, regulatory and market changes; and proven ability to work cross-functionally, as well as within own function.

Agile skill sets, team, process, tools and / or methods experience.

Keen understanding of data & production requirement development & how to integrate the data within the delivery platforms.

General understanding of direct mail, email, paid & earned media channels with the goal of becoming an SME.

Consumer financial services experience with exposure to credit card or retail environment.

Prior Agency Account Management Experience.

Grade / Level : 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

You must be 18 years or older.

You must have a high school diploma or equivalent.

You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.

You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment :

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives make Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice :

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

Job Family Group : Marketing

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Salary : $110,000 - $185,000

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