VP, Bank Marketing Governance

Job Description :

Role Summary / Purpose :

The Bank Marketing Governance role is responsible for the oversight and management of the Consumer Bank’s deposit product set. Synchrony is continuing to build a world-class Online Digital Bank – with smart savings products that help consumers prepare for their futures. Our Bank Marketing team brings these products to life through all stages and touchpoints of the customer lifecycle. Within Bank Marketing, our Marketing Governance leader serves as the business owner responsible for ensuring marketing oversight best practices. This position is accountable for identifying and assessing risks, evaluating controls, developing action plans as well as ongoing monitoring associated with key Bank Marketing activities.

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in-person engagement activities such as business or team meetings, training, and culture events.

Essential Responsibilities

• Provide vision, leadership, and strategy to deliver an integrated approach to Marketing Governance that provides transparency into key issues, risks, and mitigants.
• Create and manage Consumer Bank Marketing compliance policies and procedures.
• Collaborate with marketing, digital channel, lifecycle, product, and strategy teams to identify and implement improvements – proactively strengthening marketing governance process.
• Manage applicable marketing issues and work with cross-functional teams – Sales and Marketing, Client Experience, Call Center Operations, Technology, Legal, and Compliance – to ensure timely remediation of any marketing or product-related issues.
• Ensure successful completion of all work executed by the team (on time, on budget, and ensuring quality).
• Create, communicate, and manage project plans and other required project documentation and provide updates, as necessary. Maintain project documentation, including project charter, requirements, conceptual design, test plans, schedules, and presentations.
• Partner closely with the Model Governance team to ensure that all Bank Model and Non-Model tools follow established internal processes and protocols for review, approval, deployment, and retirement.
• Work closely with any third parties who provide model or non-model tools to ensure adherence to SFY policies.
• Update and maintain Marketing process mapping, descriptions, controls, and documentation, incorporating changes and enhancements as needed.
• Provide regular updates, including monthly marketing governance reviews with key internal, cross-functional stakeholders.
• Ensure compliance with applicable SYF standards and policies, adhering to marketing policies and regulations to ensure all legal, compliance, and audit standards are fully met.
• Develop KPIs reporting requirements to ensure oversight performance.
• Perform other duties and / or special projects as assigned.

Qualifications / Requirements

Desired Characteristics :

Grade / Level : 13

The salary range for this position is 130,000.00 - 210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level, or knowledge.

Salaries are adjusted according to market in CA, NY Metro, and Seattle.

Eligibility Requirements :

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment :

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives are what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect, and turn ideals into action. Through the power of our 8 Diversity Networks , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice :

Job Family Group : Marketing

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Salary : $130,000 - $210,000