VP, Brand Marketing

Job Description :

Ensure you read the information regarding this opportunity thoroughly before making an application.

Role Summary / Purpose :

Reporting to the SVP, Brand, the VP, Brand Marketing will design and execute a forward-thinking marketing strategy to strengthen Synchrony’s brand equity, expand market share, and drive sustainable business growth. This leader will play a pivotal role in amplifying Synchrony’s presence in the financial services industry by ensuring all marketing initiatives align with organizational objectives and the brand strategy to deliver measurable results.

This role demands a dynamic combination of strategic vision, data-driven decision-making, creative problem-solving, and innovative brand positioning. The VP, Brand Marketing must be an exceptional communicator and inspiring team leader, adept at collaborating with cross-functional teams within a highly matrixed organization to achieve Synchrony’s ambitious goals.

Key Responsibilities :

• Design and execute a comprehensive marketing plan that elevates Synchrony’s brand awareness, drives sustainable business growth, and strengthens market share across the financial services industry.
• Align marketing strategies with Synchrony’s corporate objectives, ensuring resonance with both B2B and B2C audiences.
• Translate consumer insights, market research, and competitive analysis into actionable strategies to inform campaign development, product positioning, and brand initiatives.
• Define and track KPIs to measure the effectiveness of marketing efforts, using analytics to optimize performance and guide future strategies.
• Partner with cross-functional teams, including Consumer Engagement & Brand, Sales, Product, and Corporate Affairs, to develop complementary marketing plans that drive alignment and impact.
• Review and refine paid media strategies, ensuring they are seamlessly integrated into the broader marketing strategy and deliver maximum ROI.
• Develop and manage marketing budgets, allocating resources strategically to maximize impact and efficiency.
• Collaborate with the SVP, Brand on quarterly and annual planning, providing marketing insights to support enterprise-wide objectives.
• Serve as a champion of Synchrony’s brand, fostering innovation in marketing approaches and ensuring consistency across all channels and touchpoints.
• Perform other duties and / or special projects as assigned.

Qualifications / Requirements :

Keen understanding of paid digital and traditional media with proven ability and agility to optimize investments to reach brand / campaign objectives.

Desired Characteristics :

Grade / Level : 14

The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Our Commitment :

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice :

Job Family Group : Marketing

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Salary : $150,000 - $250,000