What are the responsibilities and job description for the VP, Employer Brand and Recruitment Marketing position at Synchrony?
Job Description :
Role Summary / Purpose :
The VP, Employer Brand and Recruitment Marketing is an individual contributor responsible for leading the evolution of our employer brand including ownership of the recruitment marketing strategy critical to attraction and retention of great talent. This role will report to the SVP, Employee Experience and works in close partnership with various internal teams including talent acquisition, talent management, early career programming, brand and internal communications.
We are seeking an incumbent who is excited about people, culture and organizational values. They will bring creativity and an inherent enthusiasm in their approach to illustrating Synchrony as a Top 5 Great Place to Work!
We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may occasionally be requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.
Essential Responsibilities :
- Develop measurable media communication plans for our employer brand and recruitment marketing campaigns, leveraging a variety of approved channels - both digital and traditional
- Track and optimize recruitment campaigns, while providing performance analytics, data insights and communicate recommendations to key stakeholders
- Develop and manage content for company career sites (internal and external), candidate communications and create target audience recommendations
- Oversee, author and / or constructively edit and review media documents (timelines, POVs, plans, agreements, memos, and correspondence from within and outside the Synchrony Recruiting team and assorted agencies)
- Liaise with external media agencies and organizational partners as needed to represent and collaborate on media planning and execution in our employer markets.
- Manage vendor partnerships to ensure deliverables are met
- Manage the scheduling, posting, tracking and compiling of weekly performance reports
- Act as business owner and procedure owner for multiple applications (iCims, Workday, Smashfly, etc), procedures and governance standards relative to employer brand.
- Participate in testing or introduction of new or changing technology enabled processes with a lens of hiring manager and / or candidate experience.
- Develop and implement a social content strategy, including content identification and copy, for HR Executives leveraging strong program management principles
- Partner with internal communications team and various internal key stakeholders to collaborate and cross promote key business priorities on a monthly basis.
Qualifications / Requirements :
Desired Characteristics :
Grade / Level : 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements :
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment :
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice :
Job Family Group : Human Resources
Salary : $110,000 - $185,000
