Digital Content Marketing Specialist

Looking to make an impact in a fast-paced team environment?

Syncworks is looking for a candidate that has a unique mix of technical Content Writing and SEO experience that is customer focused, enjoys creating things to win in the field and is fluent in contemporary digital marketing tools and practice.

• Syncworks is a leading technical sales and services company that provides time and frequency solutions that are essential to critical infrastructure networks. Our customers rely on our knowledge, products and capabilities to enable fail safe synchronization and optimize the performance of their network operations.
• The ideal candidate is someone who has a background in a technical B2B products business and wants to take ownership in driving and implementing a results oriented marketing strategy. Success in our small team environment depends on the ability to work both independently and collaboratively across the company and genuinely enjoys making the complex work we do accessible and useful to our customers.

Responsibilities

Content Strategy:

·    Works to understands our customer base to identify relevant topics

·    Creates and manages a comprehensive content calendar across different digital channels 

·    Defines key performance indicators (KPIs) to measure content success 

Content Creation:

·    Writes blog posts, articles, social media updates, website copy, and other digital content formats

·    Develops engaging visuals (infographics, videos, images) to complement written content. 

·    Produces high-quality content that aligns with brand voice and messaging. 

SEO Optimization:

·    Incorporates relevant keywords and optimizing content for search engine ranking. 

·    Manages meta descriptions and title tags for improved search visibility. 

·    Builds internal linking structures within website content. 

Content Distribution:

·    Publishes content on the company website, social media platforms, and email newsletters 

·    Recommends/ Promotes content through paid advertising channels

·    Leverages social media engagement strategies to expand reach 

Analytics and Reporting:

·    Monitors content performance using analytics tools to identify trends and areas for improvement

·    Analyzes website traffic, lead generation, and social media engagement metrics. 

·    Creates reports to demonstrate the impact of content marketing efforts to stakeholders. 

Education, Experience & Attributes

- Bachelor’s degree in Marketing, Engineering (BSEE, Computer Science) or a related field and/or equivalent experience

- 5 years of experience in digital marketing, network engineering, applications engineering in B2B products business

- Proficiency in digital marketing and technical documentation tools and platforms

- Excellent written and verbal communication skills

- Technical writing and tools

- Self-motivated and enjoys a fast paced, team environment in a small company

- Looking to develop professionally and contribute to the growth of the company

- Local to the Jacksonville area (this is an on-site position)