Digital Marketing Expert

Job Summary

We are seeking a skilled PPC Strategist to join our team. The ideal candidate will have a strong understanding of digital advertising platforms, including Google Ads, and be able to develop and execute effective digital advertising strategies.

Key Responsibilities:

• Develop and execute digital advertising strategies across platforms such as Google Ads.
• Create and manage digital ad campaigns, including ad copy creation, ad group organization, and budget management.
• Conduct in-depth keyword research and audience analysis to identify target demographics and optimize campaign performance.
• Monitor campaign performance, analyze data, and make data-driven recommendations for optimization.
• A/B testing of ad creatives, landing pages, and ad placements to improve conversion rates.
• Set up and monitor conversion tracking through Google Tag Manager, Google Analytics, WhatConverts, and CallRail, ensuring accurate measurement of campaign performance.
• Prepare and deliver detailed reports on campaign performance, including weekly and monthly reports on key metrics like impressions, clicks, conversions, and cost-per-click (CPC), and conversion tracking analysis to assess the effectiveness of campaigns and landing pages.
• ROI and budget analysis to ensure campaigns are delivering the best results within the allocated budget.
• Visual dashboards using Google Data Studio and other tools to present performance trends clearly and effectively.
• Collaborate with clients to understand their goals, present performance data, and create tailored growth plans.
• Keep track of budget allocations and ensure efficient use of advertising spend.
• Stay up-to-date with industry trends, best practices, and emerging technologies in digital advertising.
• Troubleshoot and resolve any issues with ad campaigns, including technical and performance-related challenges.
• Continuously seek opportunities to improve campaign performance and ROI.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 3 years of experience working with Google Ads and digital advertising platforms.
• Proficiency in Google Ads, including search, display, remarketing, and Performance Max campaigns.
• Strong understanding of Google Analytics, Google Tag Manager, WhatConverts, and CallRail for conversion tracking.
• Experience with WordPress and similar CMS platforms (e.g., Shopify, Squarespace) and a general understanding of building landing pages and funnels.
• Experience with e-commerce ads for platforms like Google Shopping.
• Excellent analytical skills with the ability to interpret data and make data-driven recommendations.
• Strong communication skills for client meetings, presentations, and creating growth plans.
• Attention to detail and the ability to manage multiple campaigns simultaneously.
• Experience with AI tools for campaign optimization and analysis is a plus.

Benefits:

• Competitive salary based on experience.
• Paid time off.
• Health, dental, and vision benefits.
• 401(k) plan with company match.
• Annual Bonus (dependent on performance).