What are the responsibilities and job description for the Digital Marketing Specialist position at Syndicate Labs?
Position Overview:
We are seeking a talented PPC Specialist to contribute to our team in Vista, California. This role is ideal for someone passionate about paid search advertising and skilled in using data to drive results.
You will work closely with our digital marketing and development teams to ensure our clients' campaigns achieve optimal visibility, engagement, and conversions through strategic PPC management.
This is an excellent opportunity for a driven individual to learn and grow within a dynamic team, expanding your skill set and advancing in the world of digital advertising.
Key Responsibilities:
- Develop and execute digital advertising strategies across platforms such as Google Ads (primarily) and other relevant PPC platforms.
- Create and manage digital ad campaigns , including ad copy creation, ad group organization, and budget management.
- Conduct in-depth keyword research and audience analysis to identify target demographics and optimize campaign performance.
- Monitor campaign performance , analyze data, and make data-driven recommendations for optimization.
- A/B testing of ad creatives, landing pages, and ad placements to improve conversion rates.
- Set up and monitor conversion tracking through Google Tag Manager, Google Analytics, WhatConverts, and CallRail, ensuring accurate measurement of campaign performance.
- Prepare and deliver detailed reports on campaign performance, including weekly and monthly reports on key metrics like impressions, clicks, conversions, and cost-per-click (CPC), and Conversion tracking analysis to assess the effectiveness of campaigns and landing pages.
- ROI and budget analysis to ensure campaigns are delivering the best results within allocated budget.
- Visual dashboards using Google Data Studio and other tools to present performance trends clearly and effectively.
- Collaborate with clients to understand their goals, present performance data, and create tailored growth plans.
- Keep track of budget allocations and ensure efficient use of advertising spend.
- Stay up-to-date with industry trends , best practices, and emerging technologies in digital advertising.
- Troubleshoot and resolve any issues with ad campaigns, including technical and performance-related challenges.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- 3 years of experience working with Google Ads and digital advertising platforms.
- Proficiency in Google Ads, including search, display, remarketing, and Performance Max campaigns.
- Strong understanding of Google Analytics, Google Tag Manager, WhatConverts, and CallRail for conversion tracking.
- Experience with WordPress and similar CMS platforms (e.g., Shopify, Squarespace) and a general understanding of building landing pages and funnels.
- Experience with e-commerce ads for platforms like Google Shopping.
- Excellent analytical skills with the ability to interpret data and make data-driven recommendations.
- Strong communication skills for client meetings, presentations, and creating growth plans.
- Attention to detail and the ability to manage multiple campaigns simultaneously.
- Experience with AI tools for campaign optimization and analysis is a plus.
Preferred Skills:
- Knowledge of SEO principles and best practices.
- Google Ads Certification.
- Familiar with tools such as SEMrush, Ahref, and AI tools.
- Landing page building experience that converts.
Compensation:
- Competitive salary based on experience.
- $60,000 to $78,000 DOE.
- Paid time off.
- Health, dental, and vision benefits.
- 401(k) plan with company match.
- Annual Bonus (dependent on performance).
Salary : $60,000 - $78,000
