Creative Director

SUMMARY OF POSITION

The Creative Director shapes and defines Syndicate?s brand identity, leading the creative team in delivering innovative and cohesive designs across all platforms, from product development and packaging to digital media, print, and trade show experiences. This role ensures all creative efforts align with business objectives, driving brand differentiation and market impact.

Collaborating closely with marketing and sales leaders, the Creative Director transforms insights into visually compelling products and campaigns that captivate audiences and stay ahead of industry trends. With a deep understanding of design, consumer behavior, and market dynamics?particularly in floral, home and garden, and grocery sectors?this role inspires creativity, fosters innovation, and solidifies Syndicate?s position as an industry leader.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Creative Leadership:

• Lead the company?s creative direction, providing clear executional guidance to the team and overseeing the end-to-end creative process, from initial concept development through to execution.
  • In collaboration with marketing, develop and implement the overall creative strategy for the company's product lines and marketing initiatives.
  • Lead and mentor a multidisciplinary creative team, fostering a collaborative and innovative environment that encourages creative thinking and professional growth.

Brand Development:

• • Oversee the creation and maintenance of brand guidelines for all business units to ensure consistency across all platforms and products.
  • Collaborate with marketing and product development teams to develop compelling brand narratives and visual identities.
  • Develop and execute creative strategies that align with the brand's identity and marketing objectives, utilizing confident decision-making skills to guide creative projects effectively and ensure output is aligned with the target audience.
  
  

Design Execution & Oversight:

• Develop and guide the creation of compelling social media content, including graphics, animations, and campaigns, tailored to engage target audiences and amplify brand presence.
• Lead and design impactful trade show booths and displays, ensuring they effectively communicate brand messaging, showcase products, and create memorable experiences for attendees.
• Direct and design the layout, typography, and visual elements for print and digital catalogs, flyers, and promotional materials to drive customer engagement and sales.
• Oversee the design of product packaging that aligns with brand standards, enhances product appeal, and ensures functionality and compliance with industry regulations.
• Guide the development of banners, email templates, and other digital marketing materials to ensure cohesive branding across all touchpoints.

Product Development

• Lead the creative vision for new product development, ensuring alignment with market trends and brand strategy.
• Collaborate with cross-functional teams, including marketing, sales, and R&D, to conceptualize and design innovative products that resonate with target audiences.
• Lead the design and creative development process from ideation to final production, ensuring exceptional quality, functionality, and aesthetic appeal.
• Conduct trend research and competitive analysis to identify opportunities for product innovation and differentiation.
• Ensure all product designs meet brand standards, customer needs, and business objectives.
• Manage creative resources, including internal teams and external agencies, to deliver high-quality product designs on time and within budget.
• Develop cohesive product packaging and branding strategies that enhance marketability and strengthen brand identity.
• Stay informed about advancements in design technologies and materials to bring cutting-edge solutions to product development.

Project Management:

• Manage multiple projects simultaneously, ensuring timely delivery within budget constraints.
• Coordinate with cross-functional teams to align creative efforts with business objectives.
• Execute major brand design projects through planning, organizing, and implementing consistent design principles and production processes to ensure that the design/production guardrails are met.
• Utilize creative briefs, project management tools, and review processes to collaborate with supported teams, communicate timelines, and hit key deadlines.

Vendor and Resource Management:

• Manage relationships with external vendors, including printers, photographers, and agencies.
• Source and oversee freelance talent as needed to supplement the team.

SUPERVISORY RESPONSIBILITY:

Manages a team of creative professionals, facilitating succession plans to ensure a continuous pool of talented and promotable team members. Creates an environment of continuous learning and manages team member performance planning and the review process for direct reports.