Digital Marketing Specialist Job at Synectics Inc in Madison

Job Description

Job Description

Job Description :

As the Manager, Omni-channel Strategy, you will be responsible for the support of the strategic approach, execution details, and measurement of omni-channel marketing and media plans

This role is part of the Omnichannel Strategy Team, which sits within the broader Worldwide Commercialization Excellence group.

Serve as a dedicated omnichannel point-of-contact for this Hematology brand reporting into the Associate Director, Omnichannel Strategy.

This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.

Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs.

Support the delivery of channel insights and recommendations for ongoing optimization of business plans.

Supports cross-functional matrix structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business impact and meet objectives.

Leverage standards and best practices to drive customer engagement for the business. Examples include and are not limited to CTV, OLV, Display, CRM, websites, eMail, Social Media, and Search Engine Marketing.

Support the execution of the engagement plan for the Brand

Contribute HCP / DTC engagement recommendations based upon customer insights and brand strategy

Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team

Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, media, websites, mobile, eMail, social media, SEO / SEM, etc.)

Partner with the digital agencies media partners and Production team to define project scope, costs, timelines, and deliverables

Lead pull through digital tactics and media programs that drive business impact

Collaborate with Analytics team to ensure KPI identification, measurement plans, and ongoing reporting / optimization of digital programs based on insights and analytics

Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics

Monitor project status and budget and provide regular reporting on progress, challenges, and solutions

Provide support and coverage to team on several areas of business

Qualifications :

Bachelors degree with minimum 1-3 years industry, (pharmaceutical / biotech or related agency) experience.

Experience in pharmaceutical digital marketing is required

Experience leading digital engagement, channel and analytics activities

Proven ability in managing digital agencies, partners, and cross-functional support teams

Competence in developing, evaluating, and activating DTC media plans

Demonstrated ability to successfully navigate internal MLR review processes

Product launch and / or Oncology / Hematology / Rare diseases experience a plus

Prior Digital or Media Marketing Agency experience is a plus

Strong oral and written communication skills

Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM

Experience in HCP and DTC digital marketing within the Rx pharmaceutical category.

Launch and category experience is a plus.

Demonstrate ability to track and manage annual digital program and media budgets

Benefits :

Healthcare Insurance : Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.

Dental Insurance : Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.

Vision Insurance : Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan : The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.

Technical Certification Bonus : Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.

Synectics is an equal opportunity employer.