What are the responsibilities and job description for the Business Intelligence Analyst position at Synergy Interactive?
As part of the role’s primary responsibilities, the successful candidate will have an opportunity to:
- Partner with stakeholders as a strategic collaborator by owning business intelligence analyses end-to-end, providing business partners with timely, relevant insights, scenarios, and recommendations, and democratizing results via internal intelligence platforms for long-term use.
- Produce tangible, actionable insights and work with senior marketing and product leaders to guide roadmaps and business strategy at both holistic and granular levels, with a focus on improving retention and listening results.
- Build dashboards and scorecards that enable leaders to understand and act upon data to create and iterate on various marketing tactics and product feature development.
- Manage a portfolio of highly consumable competitive intelligence assets (e.g., dashboards, papers, presentations, datasets) that can be used strategically across stakeholder and analyst groups and find opportunities to enhance that portfolio based on stakeholder needs and feedback.
- Analyze the results of A/B tests across different surfaces, provide recommendations based on testing results, and deep-dive into observed customer behavior to develop new hypotheses for continuous testing-and-learning.
- Leverage analytical methodologies to measure and present the incremental impact of marketing tactics including save offers, outbound and inbound campaigns, and product launches.
- Imagine and invent before the business asks, and create groundbreaking solutions using cutting-edge approaches.
Required Experience/Skills:
- Passion for data and insights, curiosity, and resourcefulness
- Bachelor's degree in Business Intelligence, Computer Science, Mathematics, Statistics, Engineering or related field
- 2 years of experience as a Business Intelligence Analyst/Engineer, or other occupation/role/job title involving experience in business intelligence, analytics, data science, or technical project management.
- Strong SQL skills
- Strong experience using data visualization tools like Tableau
- Knowledge of A/B testing, statistical methods (e.g. t-test, Chi-squared) and modeling
- Fluency in English, both written and spoken
Preferred Experience/Skills:
- Master’s degree in Business Intelligence, Computer Science, Mathematics, Statistics, Engineering or related field
- 3 years of relevant experience
- Domain expertise in subscription services, growth marketing, retention or engagement analytics, etc. strongly preferred
- High attention to detail and a track record of managing multiple, competing priorities simultaneously under tight deadlines
Salary : $53 - $89
